[All] Ive Papa John's Unveils New Concept Ad

In the new commercial, Ive shows off a more chic and mature look in an all-black outfit.

In particular, the members of Ive, who were portrayed in black and white like the main characters in a noir film, created a sensual and sophisticated atmosphere in contrast to the vivid colors of Papa John's pizzas that filled the screen.

The members expressed the brand identity of Papa John's, the 'authentic' American premium pizza, well through comments such as, "We 'decided' what to eat," "We 'agreed' among ourselves," and "We had a full meal."

Seeing the commercial makes me want to buy more Papa John's!