[All] 'Kim Hye-yoon Effect' Lowquest, Sales Jump 3-fold in One Month

[Edaily Reporter Kyung-young Kyeong] RAWQUEST, a skin barrier specialized skincare brand developed by Lion Korea, announced on the 31st that its sales in September increased by 179% compared to the previous month.

The reason for the increase in sales was cited as the launch of the 'Skin Barrier Build-up' advertisement with actress Kim Hye-yoon starting last month.

The sales of the three basic cosmetics 'Barrier Line' products introduced by Kim Hye-yoon in the actual advertisement increased by 380% in one month. By product, the sales growth rate was highest in the following order: △Barrier Enhancing Toner to Essence (1231%) △Barrier Enhancing Cleanser (713%) △Barrier Recovery Cream (243%)