[talk] The Who Kim Ji-won'… Strengthening cosmetics 'star marketing'

LG Household & Health Care [051900] selected Kim Ji-won, the lead actress of the drama Queen of Tears, as its global ambassador in July.

Kim Ji-won will promote The Who together with another global ambassador, Lee Young-ae. Lee Young-ae has been a long-time model for The Who for 18 years since she was selected as the brand’s model in 2006.

An official from LG Household & Health Care said, "We judged that Ji-won Kim's urban image and bright and lovable energy, along with her ability to digest various works and deepen her depth as an actress, are in line with The Who's goal of delivering differentiated customer value through its own unique heritage."

According to LG Household & Health Care, the effects of Jiwon Kim's advertisement are already apparent.

The original price looks better because you modeled it.