[All] Kim Ji-won Hanwha General Insurance, Grand Prize in Outdoor Category at '2024 Korea Advertising Awards'

Hanwha General Insurance announced that its outdoor collaboration advertisement won the joint grand prize with Homeplus in the outdoor category of the '2024 Korea Advertising Awards'.

In particular, the advertisement for the Hanwha General Insurance brand, in which actress Kim Ji-won, who starred in the tvN drama 'Queen of Tears', which was a sensation at the time, was modeled, was placed side by side across the street, creating the fun of making it seem as if two characters in the drama were having a conversation.

This unique collaboration received favorable reviews for maximizing the synergy between the drama and the advertising campaign and increasing the audience's immersion through fresh directing skills.

Hanwha General Insurance and Homeplus jointly won the grand prize in the outdoor category at the '2024 Korea Advertising Awards'