[talk] Kiss of Life Black Racism Controversy, Hip Hop Concept Party (ft. Apology)

Girl group Kiss of Life is embroiled in a controversy over racial discrimination against black people. We'll take a quick look at the problems that arose at the hip-hop concept birthday party, as well as the official apology from the agency.

 

 

1. Controversy that started during a birthday live broadcast

On April 2nd, girl group KISS OF LIFE held a live broadcast with fans to celebrate member Julie's birthday.

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The problem was that all the members appeared on the show dressed in an old-school hip-hop style.

But this style went beyond simple fashion, and controversy erupted among overseas fans when some members were caught imitating black people's unique speech and gestures.

 

The response , “Isn’t this racist?” spread quickly.

2. Why was it a problem?

The point is that the behavior shown by the members on the broadcast went beyond a simple concept and appeared to follow stereotypes about black culture.

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In particular, since the concept of “old-school hip hop” itself originated from black culture, there was criticism that it was borrowed without any historical context or respect.

 

Fans were even more disappointed when they saw that no one took issue with the fact that some of the members were from the United States.

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3. Official apology from the agency

The next day, on April 3rd, the agency S2 Entertainment released an official statement.
To summarize,

Kiss of Life Black Racism Controversy, Hip Hop Concept Party (ft. Apology)

- This content expresses old school hip-hop style.


- I didn't realize that although it was meant to be a respectful expression of culture, it could end up reinforcing stereotypes about a certain race.


- We sincerely apologize to those who felt inconvenienced.


- They said they would delete all of the content and handle cultural elements more carefully in the future.

4. What was the fans’ reaction? “The members should apologize”

However, the fans' reaction did not end with an apology. Especially in overseas Twitter fandoms, there were many opinions such as "Why aren't the members themselves apologizing?" and "Didn't they know about this and do it?"

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Some fans even mentioned the past n-word controversy of a member, saying, “At this point, isn’t this a pattern rather than a mistake?”

5. Cultural borrowing? Appropriation? The era where the boundary is important

This issue goes beyond a simple costume controversy, and raises the question of how far 'cultural borrowing' can be tolerated, especially as K-POP has become increasingly influential globally.

If you bring in a style without knowing the culture well, fans will inevitably react by saying, “Aren’t you just consuming our culture and not respecting it?”

Kiss of Life, the secret to breaking through the '4th generation saturated market' | Hankook Ilbo


Seeing this controversy continue, I think it's time for K-POP to have clearer standards for global sensibility and cultural respect.


Do you think this apology was sufficient?

 

 

 

 

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Comments 17
  • Profile Image
    메추리알쏙쏙
    음... 문화라는 게 참 어렵네요 저쪽 문화에는 거의 문외한이라 뭐라 말을 얹기도 그렇고 ㅠㅠ 
    • Profile Image
      sjNarwhal707
      Author
      미국 국적인 멤버도 있는데 힙합 파티에 대한 문제점을 인지 못해서 팬들이 더 화난 것  같더라구요ㅠㅠ
  • Profile Image
    liPanda40
    이게 공인인지라 더 조심해야되는 부분인것같네요. 앞으로는 좀 더 신중해야될것같네요
    • Profile Image
      sjNarwhal707
      Author
      그죠 심지어 KPOP 아이들은 해외에서 인기도 많아서
  • Profile Image
    레몬라봉
    문화를 다룰 때는 그래서 많이 알아야 하고 조심해야 해요. 차별이 될 수도 있으니까요
  • Profile Image
    suXerus752
    사실 잘 모르는 편인 제가 봐도 헉스러운게 계속 나오긴했어요
    멤버들이 그냥 빨리 사과했으면 좋았을텐데 일이 커지는것같아 걱정이네요
  • Profile Image
    warni0083
    아고 조금 경솔하게 하셨네요. 공식적인 사과하시고 신중하셔야될듯하네요
  • Profile Image
    햇살잉
    이건 좀 경솔한거 맞아요.. 아직도 난리던데 멤버가 직접 사과해야 가라앉을 듯요
  • Profile Image
    x9tb8dy68f
    아이구 저같아도 저렇게 논란이될지 몰랐을
    사건이네요 이게 인종차별로까지 이어지다니ㅜ
  • Profile Image
    선선선
    무슨일인지 잘 몰랐었어요
    잘 해결되었으면 좋겠네요ㅠ
  • Profile Image
    jiGazelle389
    뭐 다른게 더 있나보네
    흑인 문화는 예민해하는 사람들이 많으니 어쩔수없지 
  • Profile Image
    caXerus334
    문화가 달라서 그런지
    예민한 부분도 다른것 같아요
    더 조심해서 롱런하시길
  • Profile Image
    g9Tiger402
    문화 부분은 정말 민감하게 다가가야할문제긴하죠
    멤버들도 사과글을 올렸던데 해외 팬 분들이 화를 푸셨으면 좋겠네요.
  • Profile Image
    auxu2h
    미국 문화를 경험한 멤버가 있었는데 저런 걸 간과했다니 정말 모를 일이네요. 입장 바꿔 생각해 보면 정말 간단하게 이해할 수 있을 텐데 어렵네요.
  • Profile Image
    keStarfish733
    사과문 바로 썼었네요. 경솔한 행동 아쉽네요
  • Profile Image
    doHedgehog481
    인종차별 논란이 있었군요 문화적 이해라는 게 참 어려워요
  • Profile Image
    예빵순
    사과문올리고 또 바로 셀카를 올려서 시선이 곱지않았던 글을 본기억이나네요ㅠㅠ
    실력파 키오프라 응원하는 그룹인데 공인으로써 더 신중한 모습 보여주길 앞으로도 응원합니다!