[talk] 'Trendy' Kwon Eun-bi, selected as new Sprite model

https://naver.me/GjZHVr7a

Singer Kwon Eun-bi has been selected as the new model for Sprite.

Coca-Cola's cider brand Sprite released an image of Kwon Eun-bi on the 14th and announced that she had been selected as the model for the '2024 Summer Campaign'.

The released image immediately caught everyone's attention as it showed Kwon Eun-bi posing in a green cropped T-shirt that symbolizes the brand with her long wavy hair. Her bright and refreshing smile and captivating appearance that naturally brings to mind the product's refreshing feeling brought about an explosive response from global fans.

Last year, Eunbi Kwon took to the stage at '2023 WATERBOMB SEOUL WITH SPRITE' and showed off a powerful performance that cooled down the heat, emerging as the 'Waterbomb Goddess'.

Since then, Kwon Eun-bi has caused a reverse run syndrome three times with 'Underwater' and has earned unique nicknames such as 'Summer Queen' and 'Reverse Run Icon'. She has emerged as the number one choice for bookings for various festivals and events including university festivals, broadcasts, and YouTube content, and is being called the 'MZ Generation Representative Icon' and has been active in various fields.

A brand official said, "We will be presenting an even more powerful summer campaign with Kwon Eun-bi, who is well known for her true love of Sprite," and "Together with the new model Kwon Eun-bi, we will strengthen Sprite's differentiated positioning as something that cools down not only the hot summer but also the overheated daily life."

Starting with this news of selection, Eunbi Kwon will be actively promoting as a Sprite model and will be fully displaying her powerful influence as a 'super star'.

Meanwhile, Kwon Eun-bi will continue her 'popular' activities by making her full-fledged debut as an actress in the role of the female protagonist, Soo-min, in the final installment of the Japanese film series 'I Just Dropped My Smartphone', 'Final Hacking Game', which is scheduled to be released in the latter half of this year.