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Singer Lee Chan-won has released a new brand film to celebrate the 50th anniversary of Won Halmeoni Bossam Jokbal, for which he is the exclusive model.
Wonhalmeoni Bossam Jokbal, which has been working with Lee Chan-won as its exclusive model, announced that it plans to present a new brand film as its second project following “The Essence of Bossam” presented last year, in celebration of the brand’s 50th anniversary, and to carry out a campaign with a deeper message that focuses on the brand’s authenticity and value.
Last year, Wonhalmeoni Bossam Jokbal's 'Peau, Ça me No. 1' campaign with exclusive model Lee Chan-won received a lot of attention for appealing to both the classicism of tradition and modern sophistication.
The newly released brand film, with the concept of ‘the original Bossam,’ captures the story of the birth of Wonhalmeoni Bossam Jokbal, which started in 1975 in Cheonggye 8-ga, Jung-gu, Seoul, up until the present, along with meaningful footage of unforgettable historical moments such as the ‘88 Seoul Olympics,’ ‘1997 IMF,’ and ‘2002 Korea-Japan World Cup.’
Through this, it sequentially illuminates the 50 years of history of Won Halmeoni Bossam Jokbal, which has shared the joys and sorrows of Korea, while vividly recreating the past using cutting-edge AI technology.
Looking at the ad, I feel like eating Bossam
I have to eat bossam for dinner tonight