원할머니 보쌈족발, 가수 이찬원과 함께한 영상 광고 공개

The restaurant company One & One's brand Wonhalmeoni Bossam Jokbal announced on the 19th that it has selected singer Lee Chan-won as its model and will be actively marketing through various channels.

Wonhalmeoni Bossam Jokbal released the 'Bbosam Number One' TVC as its first campaign with Lee Chan-won this year through its official YouTube channel. The video released on the 19th expresses Wonhalmeoni Bossam Jokbal's principles and sincerity in maintaining the taste that has not changed for 49 years with Lee Chan-won's soft and deep emotions. The black and white video emphasizes the classicism of tradition and the sophistication of modern times.

This campaign's 'Beau Samme Number One' is a French word that translates to 'Skin, you are number one to me'. It contains the meaning of admiring the soft and delicious taste of Wonhalmeoni Bossam Jokbal. Also, the branding of Wonhalmeoni Bossam, the 'classic bossam', is cleverly delivered through the repeated narration that sounds like 'Oh! Bossam'. Also, the limited edition perfume release announcement at the end of the commercial is gaining attention.

The Wonhalmeoni Bossam Jokbal side said, “Lee Chan-won is loved by people of all ages for his friendly image, and we expect his unique bright and healthy energy to further enhance the value of the taste that Wonhalmeoni Bossam Jokbal has preserved and passed down for a long time.” They added, “We look forward to communicating with a wide range of consumers and will carry out various activities in conjunction with the ‘Bbo Sam No. 1’ campaign.”

Best TOP 50 Boards

Lee Chan-won

Popular Posts

[talk] Wonhalmeoni Bossam Jokbal, video advertisement with singer Lee Chan-won released