[talk] Lee Chan-won is coming out?" Woorur... The identity of the event that captivated 4060

Lotte Home Shopping will hold a large-scale concert on the 27th at KINTEX in Goyang, Gyeonggi Province, featuring popular trot singers Lee Chan-won, Kim Hee-jae, Park Ji-hyun, Son Tae-jin, and Enoch. This is the first time that a domestic TV home shopping channel has held a large-scale concert on its own. Lotte Home Shopping is said to have spent close to 1 billion won just on preparing for this event. A company official said, “We have focused on marketing to secure the 2030 generation as new customers, but we decided that an event targeting the 4060 middle-aged generation would be more effective.”