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Sony is a Japanese company and our Seraphim members who are popular in Japan are the global models ^__^ Well, it's natural since Sakura's influence is huge haha. Below is the article.
Sony has selected 4th generation K-pop artist Seraphim as its global ambassador and established her as the global model for Smokey Pink.
A Sony Korea official said, "Their fresh and challenging image, which leads trends by introducing new genres every time, will create synergy with the sophisticated smoky pink color of the 1000XM5 series."
Full article and sources
https://zdnet.co.kr/view/?no=20240923231254
Below are each of the Seraphim members wearing the models!
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