[All] Kim Soo-hyun Advertisement Penalty Summary (+Homeplus, Tour les Jours, etc. Model Controversy Response)

Kim Soo-hyun's advertising penalty summary! Why are the reactions and controversies about model contracts with major brands such as Homeplus and Tous Les Jours growing? We've compiled a detailed summary of the advertisers' cut-off moves, also known as 'model erasure', and the amount of the penalty.

Kim Soo-hyun Advertisement Penalty Summary (+Homeplus, Tour les Jours, etc. Model Controversy Response)

As Kim Soo-hyun has recently been embroiled in controversy, the advertising industry is also experiencing aftershocks. Advertisers including Homeplus and Tous Les Jours are reconsidering their contracts, and the important point here is the penalty that Kim Soo-hyun will have to pay . Since the advertising model fee is high, there are rumors that the penalty will be huge.

Let's take a look at how some brands responded to the controversy and how much Kim Soo-hyun's severance pay will be.

1. Are Homeplus, Tour les Jours, etc. also reviewing their contracts?

It is said that there are currently over 16 brands that Kim Soo-hyun is working as an advertising model for. Some of those brands have already removed Kim Soo-hyun's advertisements from their channels.

It seems like more and more brands are quietly ending their contracts with Kim Soo-hyun. If Kim Soo-hyun's advertising penalty really comes to fruition, it would be huge, right?

2. How much is Kim Soo-hyun’s advertising penalty?

Kim Soo-hyun is known to receive about 500 million won per year in advertising modeling fees .

However, advertising contracts usually include a clause stating, " If there is a social controversy, you must pay a penalty of 2-3 times the advertising fee ."

If we calculate based on this, it is said that the advertising penalty that Kim Soo-hyun has to pay could go up to 24 billion won.

Looking at past cases, Lee Soo-geun, who was embroiled in controversy over illegal gambling, paid 280% of his modeling fee to the advertiser as a penalty, and T-ara paid 400 million won, which is twice the modeling fee.
Since Kim Soo-hyun has a lot of contracts with brands, the burden of advertising penalties will not be small.

3. Why do advertisers choose to cut losses?

The reason advertisers want to terminate their contracts with Kim Soo-hyun seems simple.

1. Image damage : Since advertising models are directly linked to the brand image, if there is controversy, the brand's credibility may decline.
   
   
2. Consumer Reaction : In online communities, a list of brands that Kim Soo-hyun models for has already been shared, and boycott movements are already being detected.
   
   
3. Legal Risk : As the current controversy surrounding Kim Soo-hyun could potentially lead to legal action, advertisers are also trying to avoid unnecessary risks.

Advertisers must be having a headache because of the Kim Soo-hyun advertisement deposit controversy.

4. Kim Soo-hyun's response and future prospects

Currently, Kim Soo-hyun's agency, Gold Medalist, is strongly denying the controversy.
However, it doesn't seem like the situation will be resolved easily as the YouTube channel **Garosero Research Institute (Gaseyeon)** continues to make new revelations.

In particular, since advertising contracts may be completely terminated if the controversy grows, we will need to continue to pay attention to additional responses from advertisers in the future.

What impact will Kim Soo-hyun's advertising penalty burden have?

If we look at the full list of Kim Soo-hyun's advertising penalties, it is highly likely that this controversy will not end with a simple blow to his image.
Looking at the responses from brands including Homeplus and Tous Les Jours, it seems that more advertisers may sign contracts.

Ultimately, it seems we will have to keep watching to see how Kim Soo-hyun resolves the deposit issue and what decisions advertisers will make.

What do you guys think?

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