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[All] Summary of Baek Jong-won's Controversy! Hidden Facts We Didn't Know About, Such as Manipulation of Country of Origin and Violation of Food Sanitation Act
Summary of Baek Jong-won's Controversy! Hidden Facts We Didn't Know About, Such as Manipulation of Country of Origin and Violation of Food Sanitation Act
These days, the controversy surrounding Baek Jong-won is truly endless. Who would have thought that CEO Baek Jong-won, who had a friendly and trustworthy image on TV, would become the center of such controversy? Especially From falsifying the country of origin, violating the food sanitation law, to controversy over franchise operation As the situation continues to overlap, people's disappointment is growing.
Since The Born Korea went public, these issues have been continuously surfacing, but this controversy... To be honest, there are many parts that are quite shocking. What on earth happened? Let's organize the Baek Jong-won controversy!
1. Controversy over the manipulation of country of origin – Are consumers being deceived?
It has been revealed that some of the products sold by Baek Jong-won's The Born Korea had incorrect country of origin labels.
| Baekseok soybean paste : It was advertised as domestically produced, but in reality it was Chinese soybean paste class American and Australian wheat flour use Hanshin Pocha Stir-fried Octopus : Chinese garlic Mark as domestic product |
This is not a simple mistake, but a legal issue. CEO Baek Jong-won is eventually indicted for criminal charges It is a state that has been established. Criminal indictment is a procedure in which the police officially investigate a criminal charge, and if the charge is confirmed, Imprisonment for up to 7 years or a fine of up to 100 million won They say you might get it.
For consumers who have trusted and purchased the Daebon Korea brand, this is truly absurd. Labeling the country of origin is the most basic of basics, but the fact that this was lied about is shocking.
2. Violation of the Food Sanitation Act? Controversy over apple juice with pesticide container
Second, the Baek Jong-won controversy. This is a truly absurd incident. In November 2023, at the Hongseong Global BBQ Festival, a person who appeared to be an employee of The Born Korea was caught spraying apple juice with a pesticide sprayer.
You put apple juice in a pesticide container and spray it on food...?
In addition, the controversy grew as suspicions were raised that even the grill used for cooking barbecue looked like the iron plates used at construction sites.
In response to this, Theborn Korea said: "It did not violate the Food Sanitation Act, but I will not use it in the future," he explained. i did it.
However, public opinion is cold as consumers are responding by asking, "Why did you use such a tool in the first place?"
3. The Backham Controversy – Expensive and Not So Good?
Do you all remember the Baekham that was released before the Lunar New Year holiday? This is a new fact that I discovered while sorting out the Baek Jong-won controversy. Is Baekham actually the worst value-for-money gift...?
| - Lower pork content than competing products - The price is rather more expensive - A marketing strategy that sets a high regular price and then offers a large discount. |
To be honest, from the consumers' perspective, they might have thought, "This is a bit off." As the controversy grew, CEO Baek Jong-won eventually Beckham announces discontinuation of production But, it won't be easy to restore trust once it's been broken.
In particular, the part that CEO Baek Jong-won explained on YouTube actually caused more controversy. That's right. "I intentionally reduced the meat content because I was making it for budaejjigae." That's what I was saying.
Consumers "Then shouldn't it have been written exactly in the product description?" And he protested.
4. Franchise Operation Controversy – “It’s not our Jjamppong!”
The franchise problem of The Born Korea is also continuously being pointed out. In particular, there were many complaints about the taste and quality of food in each branch of Hong Kong Banjeom. In an interview, CEO Baek Jong-won said, "It's not our Jjamppong!" That became famous.
What this means is that if it doesn't taste good, it's not because we made the jjambbong, but because the owner is at fault. Since it's a franchise brand, it should taste the same no matter where you eat it, so there's continued criticism that this is the owner's fault.
furthermore Yeondon Volkatsu business failure rate 75% Statistics like this have also come out, and many people are starting to doubt whether brand management is being done properly.
5. Stock price halved, and there is even controversy over dividends
As the Baek Jong-won controversy continues, The Born Korea's stock price has fallen by half since its listing. It especially plummeted after the Beckham controversy broke out, but the problem is CEO Baek Jong-won decides on dividends during this time The point is that it was done.
| Major shareholder (Baek Jong-won) dividend : 200 won per week Dividends to ordinary shareholders : 300 won per week Baek Jong-won's total personal dividend : About 1.7 billion won |
After seeing this, some shareholders “Amidst the controversy, he complained, saying he took all his dividends.” i did it.
Is this the right way to respond to the Baek Jong-won controversy?
Currently, CEO Baek Jong-won is showing a willingness to confront the controversy head-on by issuing an apology. However, the fact that he continues his broadcasting activities even amid the controversy is creating another controversy.
Just looking at the broadcasts scheduled for this year, Black and White Chef Season 2, Jang Sa-geun-jae Baek Sa-jang Season 3, Chef of Antarctica There are so many of them. Some are questioning whether it is right to run a broadcast program at a time when you should be focusing on solving business issues.
What does the future hold for Baek Jong-won and The Born Korea?
So far, I have summarized the Baek Jong-won controversy.
To be honest, I think this controversy is felt more because CEO Baek Jong-won had a good public image. However, since the franchise business is an industry where consumer trust is most important, it won’t be easy to regain trust once it’s been lost.
I think we will have to wait and see how The Born Korea will overcome this crisis and what choices CEO Baek Jong-won will make as a businessman!
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