[All] The Real Reason Why Public Opinion on New Jeans Changed: From Cyber ​​Wrecker Controversy to Injunction Dismissal

The Real Reason Why Public Opinion on New Jeans Changed: From Cyber ​​Wrecker Controversy to Injunction Dismissal

Many of you may feel that the recent public opinion on New Jeans is different from before. It is true that it is disappointing as a fan, but if you objectively organize the situation up to now, you may understand a little why there are such reactions. In this article, I will carefully organize the real reason for the sudden change in public opinion on New Jeans, focusing on the issues that have been discussed recently.

1. The issue of the rabbit leaving the fandom and the controversy over the cyber wrecker friendship

Recently, a controversy has arisen in online communities regarding the account Taldeoktokki, known to be a supporter of New Jeans. The account has a history of posting critical articles about other groups (BTS, Ailin, Seraphim, etc.), and some fans have pointed out that the claims made in the past have been excessive or biased.

Along with this, when a post suggesting a friendship with the members of New Jeans was revealed, some netizens took issue with it and expanded it into a controversy over cyber wrecker friendship. The person in question explained the matter through an apology video, and fans are offering various interpretations of it.

2. Court decision on termination of exclusive contract

On March 21, the court accepted Adore's motion for injunction, rejecting all 11 grounds for termination submitted by the New Jeans members.

Among these, there was an expression mentioned in Hive's internal documents, "Let's throw away X and start a new one," and the court judged this to be a strategic expression analyzing the entire competitive group, rather than an intention to single out a specific group. As a result of this ruling and the dismissal of the injunction, public opinion in New Jeans began to show a somewhat changed flow.

3. Discussion on NJZ activities and performances

Even after the court ruling, New Jeans continued to work separately under the name of 'NJZ'. Some of their activities, such as the Hong Kong concert, SNS account operation, and merchandise sales, became topics of conversation among fans, and there were various interpretations of them.

There have been comments that there is a gap between legal interpretation and actual operation, but some fans have also shown that it is difficult to determine everything since the termination of the exclusive contract is still a main lawsuit. Fans' opinions are also divided for and against, but this shows how complicated this issue is.

4. Controversy over Eyelet and fatigue among fandom

In some communities, past controversies related to Eyelet are being brought to light again, and opinions have been expressed that New Jeans (and their parents) have responded excessively. However, this is also difficult to interpret unilaterally. It is true that certain statements were made in court, but judgment is reserved as no clear evidence or interpretation has been released.

As these issues pile up, it is true that some people say that they are tired of looking at it from outside the fandom. It seems like public opinion on New Jeans has definitely changed a lot...

A time when organization and communication are needed

The real reason for the sudden change in public opinion is not because of a single incident, but rather because of a series of complex issues. It is natural for fans to support, but it is also a time when efforts are needed to understand external perspectives.

Right now, I really hope that the members and the company can find a good direction for communication. Isn't this a time when we need open communication and discussions based on facts, rather than overheated community opinions?

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