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[All] Why did the past remarks of Kim Hyun-sook, the CEO of Yaksonmyeongga, cause a stir? (Ex-husband, Lee Byung-chul, son Jo Geon-hong, Songdo shooting incident)
Kim Hyun-sook, CEO of Yaksonmyeongga, has recently become a hot topic in the community for her past remarks regarding the Songdo shooting incident and her son, Jo Geon-hong (CEO of Pilkin). In this article, we will cover everything from CEO Kim Hyun-sook’s profile to her ex-husband, Lee Byung-chul, and the story of her son, Jo Geon-hong.
1. Who is the CEO of Yaksonmyeongga, Kim Hyeon-suk?
CEO Kim Hyun-sook was born in 1963 and has a high school qualification. After graduating from elementary school, she worked at a factory and saved 5 million won to establish Yakson Myungga (Yakson Therapy) in 1979. Her unique bone therapy and small face care program have grown into a global brand with over 100 branches in Korea and overseas. She is well known for her care services, which are also frequented by celebrities such as BoA, Shin Se-kyung, and Yoo In-young, and CEO Kim is considered a success story in the domestic beauty industry.
2. Pilkin founder, son Jo Geon-hong
CEO Kim Hyun-sook’s son, Jo Geon-hong, founded the eco-friendly cosmetics brand Feelkeen and followed in his mother’s footsteps. Feelkeen, which embodies both emotion and sustainability as its brand name suggests, has become very popular with the MZ generation by utilizing Yakson Myeongga’s know-how to launch products such as mask packs, aroma firming pads, and clean ampoule mists. CEO Kim and Jo Geon-hong have grown Yakson Myeongga and Feelkeen into collaboration brands, creating a new trend in K-beauty.
3. Why is the past statement a hot topic?
In a past YouTube interview, CEO Kim Hyun-sook revealed her special affection for her son, Jo Geon-hong, saying, “When people ask me why I live, I live to see my son live happily.” This statement is receiving attention again after Jo Geon-hong, her son and former CEO of Pilkin, passed away in the Songdo shooting incident.
She also expressed her deep love and respect for her son, daughter-in-law, and grandchildren in her book, “Bet on what you do well rather than what you like,” and said, “I realize that my life up until now has been right thanks to my family.” In particular, her past statement that she had lived her entire life for her son’s happiness is causing many people to feel sorry and resonate, especially in conjunction with Jo Geon-hong’s tragic death.
4. Family relationship with ex-husband Kyung-han Cho
CEO Kim Hyun-sook was previously married to Jo Kyung-han, but they are currently divorced. Jo Kyung-han is Jo Kyung-hong's biological father, and it is said that he and his son had a good relationship. CEO Kim Hyun-sook has also always been a strong supporter of her son, helping Jo Kyung-hong grow into an independent CEO.
5. Songdo shooting incident
On July 20, 2025, a shocking incident occurred in Songdo International City, Incheon. CEO Jo Geon-hong was shot and killed by his own father, Lee Byung-chul. Immediately after the incident, the police arrested Lee Byung-chul in Ssangmun-dong, Dobong-gu, Seoul, and a device presumed to be explosive was found in his home, causing great social shock. That day was also CEO Jo Geon-hong's birthday, and the sudden death of the young CEO, who had a promising future as the manager of Pilkin, saddened both the industry and the public.
Q&A
Q1. Who is the CEO of Yaksonmyeongga, Kim Hyeon-suk?
A. He is the CEO of Yaksonmyeongga, the largest aesthetic brand in Korea, and the person who popularized bone therapy.
Q2. What kind of person is CEO Jo Geon-hong?
A. I am a young CEO who founded the eco-friendly beauty brand Pilkin, following the philosophy of Yaksonmyeongga.
Q3. What is the Songdo shooting incident?
A. The incident on July 20, 2025, in which CEO Jo Geon-hong was shot and killed by his biological father, Lee Byung-chul, caused great shock both domestically and internationally.
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