[All] What is the profile of Pilkin Jo-Hong? The son of the representative of Yaksonmyeongga, Kim Hyun-Sook, Jo Kyung-Han, the ex-husband, divorced

On July 20, 2025, a gun incident occurred in a luxury apartment in Songdo, Incheon, and the beauty brand Pilkin is in the spotlight. The victim of the incident is known to be Pilkin CEO Jo Geon-hong, and the incident has caused a great shock to the industry and society. In this article, we have summarized the profiles of Jo Geon-hong and CEO Kim Hyun-sook, as well as the outline of the incident.

 

1. Who is Pilkin's representative, Jo Geon-hong?

Mr. Jo Geon-hong is an entrepreneur who founded and operated the clean beauty brand Feelkeen. Feelkeen introduced mask packs and basic lines reflecting the aesthetic know-how of Yakson Myeongga, and actively participated in environmental campaigns such as signing an MOU for recycling cosmetic containers with 'Innerbottle' in 2024.

 

birth	Born in the 1990s, he is the only son of Kim Hyun-sook, the CEO of Yaksonmyeongga.
Position	Representative of Pilkin, Outside Director of Yaksonmyeongga
Brand Philosophy	We focused on developing eco-friendly cosmetics with the meaning of 'Feel + Keen (sense and passion)' or 'Fill + Skin (filling the skin)'.
ESG Management	We have implemented eco-friendly values by introducing 100% recycled paper and vinyl-free packaging.
activity	We have launched a modern reinterpretation of popular Yaksonmyeongga products and have carried out various environmental projects, such as a cosmetics container recycling campaign.

 

 

 

2. Incheon Songdo shooting incident

On the evening of July 20, a shooting incident occurred during a family gathering at an apartment in Songdo, Incheon, resulting in the death of Jo Geon-hong. According to the police, the perpetrator is known to be a family member, and he was arrested after leaving the scene immediately after the incident. According to the police investigation, the gun is believed to be a homemade firearm, and an investigation is underway into whether the crime was planned.

 

 

3. Profile of Kim Hyun-sook, CEO of Yaksonmyeongga

CEO Kim Hyun-sook was born in 1963 and is the CEO of Yaksonmyeongga, one of the largest beauty and aesthetic brands in Korea. CEO Kim’s management philosophy is “education and practice,” and she is also committed to nurturing juniors and contributing to society.

 

personal history	Operating 115 domestic and 31 overseas branches
Representative Services	Specialized programs such as small face care, slim body care, wedding care, and postpartum care
Awards	Winner of numerous awards including the Minister of Employment and Labor Award at the International Beauty Skills Competition (2024)
Book	《Secret of the Day》, 《Bet on what you do well rather than what you like》

 

4. Kim Hyun-sook and Jo Geon-hong, family relationship

 

Representative Kim Hyun-sook divorced her ex-husband, and the perpetrator of this incident is known to be Jo Geon-hong's biological father. Representative Kim has often mentioned her love for her son Jo Geon-hong in various interviews and books, and they have grown the business together. As this incident has drawn media attention to their family history, the bereaved family is requesting careful reporting.

 

 

5. Filkin and Yaksonmyeongga

The news of Mr. Jo Geon-hong’s death shocked both Filkin and Yakson Myungga, as well as consumers. Yakson Myungga officially stated, “This incident has nothing to do with the company’s management.” The industry is deeply saddened by Filkin’s rapid growth based on its ESG eco-friendly philosophy.

 

Q&A

Q1. Who is Jo Geon-hong?

A1. He is the son of Kim Hyun-sook, the CEO of Yaksonmyeongga, and the founder and CEO of the eco-friendly beauty brand Pilkin.

 

Q2. How did the incident progress?

A2. A shooting incident occurred in Songdo on July 20, 2025, and the police are investigating.

 

Q3. Is there a connection between Yaksonmyeongga and this incident?

A3. Yaksonmyeongga stated that this incident was not directly related to the company’s management.