Taewha Holdings Chairwoman Kang Na-yeon purchased former Chairman Lee Kun-hee's Itaewon residence for 22.8 billion won in cash. We'll delve into her relationship with her husband, Nicolas Cheneau, the true nature of Taewha Holdings, a steel trading company, and her efforts to bring F1 to Incheon.

1. Lee Kun-hee's residence purchased for 22.8 billion won in cash.

There was some news recently that surprised the financial and real estate industries.

 

The Itaewon residence of the late Samsung Electronics Chairman Lee Kun-hee has been sold.
The buyers were Kang Na-yeon, 41, the chairman of Taehwa Holdings, and her minor child, A.

 

Transaction amount: 22.8 billion won

Payment method: Full cash, no collateral

Shareholding Structure: Chairman Kang Na-yeon 85%, children 15%

 

The house was purchased by Chairman Lee Kun-hee in 2010 for approximately 8.3 billion won.
After 15 years, It was sold at a price that was over 175% higher.

2. What kind of person is Chairman Kang Na-yeon?

Born in 1984, Chairman Kang Na-yeon is a female CEO who founded Taehwa Holdings in 2013.

 

Taehwa Holdings is a trading company that imports energy and steel raw materials such as coal, petroleum coke, and ferroalloys from Russia, Indonesia, and Australia and supplies them to the Asian market.

 

Sales for the past 3 years

273.3 billion won in 2022 337.6 billion won in 2023 405.5 billion won in 2024

 

Although the number of employees is relatively small (about 7 people),
We have major clients such as Hyundai Steel and POSCO. “A good company” It is being evaluated as such.

3. Husband Nicolas Cheneau, who is he?

Chairman Kang's husband is Nicolas Chenot, from France.
He is an affiliate of Taehwa Holdings As the CEO of Taehwa S&C, I am in charge of consulting on international motorsports.

 

 

also, It is also known as the major shareholder of Chenot Group, which operates spa and healthcare brands in Europe.

In other words, he is not just a background character, but a person with an international network and capital.

4. Activities to attract F1 to Incheon

Chairman Kang Na-yeon recently It is attracting attention as a leader in efforts to bring F1 to Korea.
He became involved with F1 through his father-in-law, the late Henri Chenault.

 

 

Thanks to that It is said that he is connected to Flavio Briatore, a former F1 team owner.

 

Last year, I visited Japan and Monaco with Incheon Mayor Yoo Jeong-bok.
They also submitted a letter of intent to host the Incheon F1 Grand Prix.

 

Chairman Kang "Korea is the world's third-largest automaker, yet it has yet to host the international motorsport event F1." as
He also expressed his ambition to contribute to raising the value of the national brand.

5. Taehwa Holdings: From Steel Trading to Global Events

Taehwa Holdings is not limited to simply trading steel raw materials.

 

Recently, we have been diversifying our business areas into investment, healthcare, and F&B (restaurants).
In particular, we are actively expanding our role as a global event promoter, focusing on F1.

 

It is no longer just a trading company, but is connected to international events.
Hidden Powerhouse It is being reborn.

 

Q&A

 

Q. What kind of background does Chairman Kang Na-yeon have?

A. I am a global talent who completed my studies in the UK and am fluent in English, French, and Russian.

 

Q. What does your husband, Nicolas Cheneau, do?
A. He is the CEO of Taehwa S&C and a major shareholder of Chenot Group, and has a network in F1 and international motorsports.

 

Q. Why did you buy Lee Kun-hee's house with cash?
A. The official reason has not been revealed, but it is interpreted as a strategy to secure symbolic real estate.

 

Q. What kind of company is Taehwa Holdings?
A. We focus on trading steel and energy raw materials, and have recently expanded into event promotions, such as hosting F1.

 

 

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