[All] Filled with the hazy feeling of autumn... What are the highlights of the first day of the ATA Festival?

If you're looking for a new K-pop festival, the "2025 ATA Festival," which opens today (the 27th), is the perfect fit. The 27th will feature a slew of beloved artists from both the indie and K-pop scene, including singer Kim Jaejoong, duo Jannabi, and Peppertones. Anticipation is running high, as artists with upcoming comebacks will be offering comeback spoilers on stage.

The headliner for the night is singer and musical actor Kim Junsu. Jannabi and Peppertones will also perform as sub-headliners. Popular artists including Lee Mu-jin, 10CM, Park Hye-won, Kyungseo, Hiki, Say My Name, and Hwang Ga-ram will also perform.

Some artists have also announced plans to perform "hidden missions" on stage. There's also an experiential program where K-pop fans can experience being idols themselves. From the "Idol Style Lounge," where fans can style idols, to a hands-on zone where they can create their own photo cards, there's also a photo zone.

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