suSalamander733
저 파티를 보고 대체 어디서 유방암 인식 개선을 느낄 수 있나 싶기는 했네요 주최측이 제일 잘못하긴했지만 암튼 좀 가벼운 챌린지들이랑 사진올라오는거보니 당황스럽긴했어요
[All] W Korea Breast Cancer Awareness Event: Charity or Celebrity Party? Karina J.Park's Controversy
2025.10.17 16:21
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W Korea's 2025 breast cancer awareness event, "Love Your W 2025," has come under fire.
Karina's dress issue, Jay Park's "MOMMAE" stage, the small donation amount, etc.
Criticism was flooded with questions such as, "Is this really for educational purposes?" A complete explanation of the event, from its contents to reactions on social media.
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table of contents
1. Why did the W Korea breast cancer awareness event cause such controversy? 2. A charity in name only? The overly glamorous party production 3. Why Karina's dress video received criticism 4. J Park's "MOMMAE" Stage: Controversy over Song Selection Error 5. Donation Comparison: W Korea vs Pink Run 6. Summary of reactions from Korean internet and DC Inside 7. FAQ – A clear explanation of the current situation |
1. Why did the W Korea breast cancer awareness event cause such controversy?
It was held at the Four Seasons Hotel in Seoul on October 15th.
W Korea "Love Your W 2025" charity event
Although the event was advertised as "raising breast cancer awareness," it actually had the atmosphere of a lavish celebrity party.
Many top stars attended the event, including BTS's V, RM, aespa's Karina, and IVE's Wonyoung, and reel videos of them smiling with wine glasses in hand were posted one after another.
On social media
"Isn't this a celebrity social party, not a breast cancer awareness event?"
This caused a flood of complaints, and the event's original purpose was diluted, causing a huge outcry.
2. A charity in name only? The overly glamorous party production
W Korea's official Instagram account has more than just a message about breast cancer awareness.
There were only celebrity reel videos and commemorative photos lined up.
Wine glasses, lights, champagne towers, a celebratory atmosphere—
None of them had the atmosphere of "people fighting illness."
From breast cancer patients and their families
"Breast cancer patients can't even drink alcohol, so why have a drinking party?"
"This is the first awareness event I've ever attended where there isn't even a pink ribbon to be found."
Angry cries arose.
As a result, the reputation of it being a "meaningless celebrity party" spread.
3. Why Karina's dress video received criticism
The most controversial video was the one of Karina's dresses from aespa.
A video reel was released in which she was seen wearing a dress with a large opening at the neckline and stroking her breasts.
"Inappropriate as an awareness event"
There was a flood of criticism.
Many comments,
👤 "Considering the theme, she should have avoided wearing revealing outfits."
👤 "It's uncomfortable to see a performance that emphasizes breasts in a setting that uses symbols of breast cancer."
He pointed out that the problem was not the fashion but the lack of symbolism.
4. J Park's "MOMMAE" Stage: Controversy over Song Selection Error
Singer Jay Park performed his hit song "MOMMAE" at the event.
However, the lyrics contain explicit descriptions of the female body, such as "twins on your chest," and the song has been heavily criticized as being inappropriate for a breast cancer awareness event.
W Korea immediately deleted the video, and Jay Park himself apologized on Instagram, saying, "I participated with good intentions, but I'm sorry if anyone felt uncomfortable." However, criticism of the song choice continued online.
5. Donation Comparison: W Korea vs Pink Run
| Event Name | Organizer | Year of start | Cumulative donations | Features |
| W Korea - Love Your W | W Korea | 2006 | Approximately 1.1 billion won (approximately 100 million yen) |
A celebrity-focused gala party
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| Pink Run | Korea Breast Health Foundation | 2001 | Approximately 4.3 billion won (approximately 400 million yen) |
A running event open to the general public
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Although W Korea bills itself as "the largest charity in the country," it has raised only 1.1 billion won over 20 years, or an average of 55 million won per year.
On the internet, sarcasm was rampant, with people saying, "Pink Run made 4.3 billion yen by running, while W Korea made 1.1 billion yen by drinking."
6. Summary of reactions from Korean internet and DC Inside
Main comment trends:
▪️ "There's no such thing as 'MOMMAE' at a breast cancer awareness event."
▪️ "All I see are videos of celebrities laughing and toasting. How is that supposed to be educational?"
▪️ "As a family member of a breast cancer patient, this is truly unpleasant."
▪️ "Brand PR that just invites celebrities to advertise"
▪️ "No pink ribbons, no educational element"
Some people defended the idea, saying that "raising awareness is also part of raising awareness," but
Overall, it's full of criticism.
7. FAQ – A clear explanation of the current situation
Q1. When will the W Korea Breast Cancer Awareness event start?
→ It has been held annually since 2006 and will celebrate its 20th anniversary in 2025.
Q2. Why did it become such a hot topic this year?
→ This was due to a combination of party production, inappropriate music selection, and low donations.
Q3. Did J-Park apologize?
→ Yes. He apologized on Instagram, saying, "I'm sorry to anyone who was offended."
Q4. How does it compare to other breast cancer awareness events?
→ Pinklan donated over 4.2 billion won, a big difference from W Korea's 1.1 billion won.
🔍 Summary
Despite the noble cause of breast cancer awareness,
There were many criticisms that the W Korea event was biased towards being a "show-off party" rather than an "educational" event.
There is a growing voice that true awareness should not be glamorous but rather "empathy and support for patients."
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Comments 10
- grSalamander780
정말 실망이었습니다. 내년부터라도 개선되길 바랍니다.
- g9Tiger402
이번에 논란이 많더라구요. 계속 행사를 진행한다면 변화된 모습을 보여줬으면 좋겠네요.
- yyXerus643
그냥 자기들끼리 신나서 노는 느낌이더라고요 친목 도모를 위해서 모인 느낌 그 자체,,,
- maRaccoon436
기부라도 많이 했으면 그래도 나았을텐데 기부금도 생각보다 많이 약소하더라구요 이제서야 말이 나온게 신기할 지경이었어요
- 스테파노
유방암 계발이라는 숭고한 목적에도 불구하고 W Korea의 이벤트는 계발보다 보이기 위한 파티에 치우쳤다는 지적이 있군요 저도 그렇게 생각하는 거 같아요 유방암 계발이라는 목적인데 좀 당황스러운 거 같아요
Keito127i think the problem is that the party atmosphere differs from the event’s original purpose.
- dufao800
이행사로 논란이 많네요 ㅠㅠ 취지는 좋은데 너무 즐기는.문화에만 초점이 맞춰셔서 안타까워요
- 듀어어
너무나도 클럽같던데요 진짜 동물의왕국같아요
- butterbitterhee
Organizer jeez