Just before their comeback, a major controversy erupted among fans due to internal information leaks and the closure of their fan cafe. Here's a summary of everything from the leaks to fan reactions.

 

 

1. Another leak of Playb staff ahead of the comeback.

 

Information about Playb's second album 'PLBBUU' was posted on the community before the official channel.
But the content was too specific, as shown below.

 

Summary of leaked content

▪️ Album name 'PLBBUU'

▪️ Sanrio collaboration character matching information

▪️ Goods composition and price

▪️ Pop-up location and schedule

▪️ Defamatory remarks about self-composed songs

▪️ Some internal meeting materials

 

The leak path is VLAST staff members leaked information while socializing with fans. is the situation.
The actual leaker It was also revealed that he made mocking remarks about the artist. It also came out.

 

 

2. This isn't the first time this type of leak has happened.

 

 

 

Even in 2024, internal staff members are slandering self-composed songs,
It has been confirmed that unreleased content was leaked to the outside.
At that time, the agency announced that they would “take disciplinary action and strengthen security.”

 

But less than a year later, a similar incident occurred again,
From the fans' perspective, there was even a reaction saying, "At this point, isn't this intentional?"

 

 

 

3. Official fan cafe closure notice… just 2 hours ago?

 

At 10 PM on October 23rd, Playbe's Daum fan cafe closed.
The problem is, The notice was posted just 2 hours before the end of service. That was the point.

 

A space where fandoms have been active for a long time, including membership verification, voting, and streaming verification.
As it ended so suddenly, there was a stir among fans.
Criticism poured in that the management “does not understand the official fandom culture.”

 

The agency announced that it would operate as an integrated service through Weverse,
Complaints about the lack of advance notice and the unilateral announcement method still persist.

 

 

 

4. New song 'PLBBUU' will make a comeback as scheduled.

Despite the controversy, Playb will release their second album as scheduled.

 

Although the content is highly evaluated for its completeness, including the concept and goods lineup matching Sanrio characters,
The reaction was that excitement was diminished because it was released when everything was already known. There are many too.

Especially among fans, there were voices saying, “The joy of waiting has disappeared.”

 

 

 

5. The Real Reason Fans' Disappointment Grew

Fans are upset not just because information was leaked.
The same problem repeated itself, there was no official response, and the fan community was unilaterally shut down. Okay.

 

To the point where people say, “We liked idols, but the company only treats them as IP.”
It is a situation where trust itself is shaken.

 

It was also an incident that showed that it is difficult to maintain a fandom with content alone.

 

 

The worldview and planning power of Playb are still strong, What we need now is not content, but a way to protect the fans' hearts. This time, I was able to confirm that the basis is ‘trust.’

 

 

 

FAQ

Q. Was the leaked information the same as the actual announcement?
Yes. The album title, character matching, and goods information were almost identical.

 

Q. Has your agency stated its position regarding this leak?
As of 2025, there is still no official position.
In the case of the 2024 incident, a notice was posted stating that disciplinary action had been taken.

 

Q. Is there any chance that the fan cafe will reopen?
Officially, it was announced that it would be integrated into Weverse, and the fan cafe was closed.

 

 

 

 

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