Here's a comprehensive recap of Baek Jong-won's controversies. We've compiled the major events in chronological order, including the Beckham price controversy, the origin issue of meal kits, the content of citrus beer, the Yesan Market apple sugar attack, and the pesticide container controversy. Also, check if he'll appear on Black and White Chef 2.

 

1. Why did the Baek Jong-won controversy become so big?

Between 2024 and 2025, Baek Jong-won's controversies continued almost 'like dominoes', not just one or two.

From Beckham's pesticide containers to franchise management issues, country of origin labeling violations, and even the citrus beer content controversy. The image shook greatly.

 

In particular, the criminal case filed for violation of the country of origin labeling law in March 2025 was a decisive blow, and public opinion rapidly deteriorated.

Baek Jong-won has apologized several times, but as the incidents continue to surface, public fatigue has increased considerably.

 

2. Beckham, Meal Kits, and Citrus Beer: What's at the Heart of the Product Controversy?

The controversy over Baek Jong-won's products Price, ingredients, and promotional methods There was intense criticism in .

 

Summary of the Beckham Controversy

Controversial points	detail
price	They advertised a 45% discount on a 9-piece set, but the actual selling price was already similar.
raw materials	The cheapest pork hind leg meat was used, but it was criticized as being more expensive than competitors.
taste	Many people say that it is salty and tasteless.
Explanation	The explanation that "the meat content was reduced because it was for budaejjigae" is facing backlash.

 

 

Criticism grew even louder after Baek Jong-won's explanation video, which eventually led to the company halting sales on its own online store.

However, public opinion has not completely died down as it is still being sold on external online malls.

 

Summary of the meal kit controversy

▪️ It emphasized the message of saving domestic farms and gave a domestic feel. The chicken legs originated from Brazil.

▪️ The composition is poor for the price (simple composition with only a few chicken legs).

▪️ Many consumers responded, “I thought it was a domestic product,” as the words in the video were cleverly heard.

 

Although it was a legally sound expression, it was heavily criticized as a 'publicity method that misled the public.'

 

 

Summary of the Citrus Beer Content Controversy

Citrus content 0.032%, i.e. 750 cans of beer with 1 tangerine It was at a level where I could create it.

 

item	detail
Content	0.032%
Problem	It doesn't fit the message of 'coexistence with Jeju tangerine farmers'.
Consumer response	"If it was just for tangerine promotion, shouldn't they have included tangerines?" Criticism spreads.

 

 

It had significantly lower content than competing products, and public criticism grew due to the discrepancy between the promotional message and the actual ingredients.

 

Summary of the pesticide container controversy

The Baek Jong-won pesticide container controversy will be resolved at the Hongseong regional festival in South Chungcheong Province in 2023.

Put apple juice in a pesticide sprayer Sprinkle on meat It started when this became known.

 

This incident Controversy over violation of the Food Sanitation Act caused,

Baek Jong-won's side explained that the equipment was new and therefore safe.

The Ministry of Food and Drug Safety stated that the use of pesticide sprayers violates regulations for using safe food containers.

 

3. Why did the franchise operation issue arise?

Problems with the overall operation of the Daebon Korea franchise, starting with Yeondon Volkatsu, were also pointed out.

 

Summary of Franchise Operation Controversy

▪️ The gap between franchise consultants' promises of "monthly sales of 30 million won" and actual sales

▪️ Controversy over the Saemaeul Restaurant blacklist

▪️ Problems with using Paikdabang PET containers in microwave ovens

 

The lack of consistency in franchise management has led to a decline in trust among both consumers and store owners.

 

4. Criminal charges filed for violation of country of origin labeling laws, the biggest case

In March 2025, Baek Jong-won was indicted on charges of violating the country of origin labeling law, and the controversy reached its peak.

 

 

This was not a simple mistake, but a case with the possibility of criminal punishment, so the repercussions were very large.

The controversy spread as the video of pesticide cans spraying apple juice and the LPG gas canister issue were brought to light again.

 

 

5. Will Baek Jong-won appear in Black and White Chef 2?

 

Netflix's "Black and White Chef 2" Released on December 16th was confirmed,

Expectations are rising high enough to continue the Season 1 syndrome.

 

Baek Jong-won will also appear again in Season 2. do.

Despite the recent controversies, Season 2 filming had already been completed before the announcement of the suspension of broadcasting activities.

This season, Baek Jong-won appears as a key member leading the Baek Chef team.

 

Season 2 features a lineup centered around Michelin chefs, and the structure of black and white chefs has become even stronger.

The production team has announced new rules, missions, and unexpected developments, so it is expected to be even more tense than Season 1.

 

 

Baek Jong-won's statement from The Born Korea

 

 

FAQ

Q1. What is the Baek Jong-won controversy?

The credibility of the company has been shaken by a series of issues, including the controversy over the price of Beckham, violation of country of origin labeling, and controversy over pesticide-contained juice.

 

Q2. Is Baek Jong-won taking a break from broadcasting?

Yes. We announced that we will cease broadcasting activities in May 2025 and focus on corporate management.

 

Q3. Why are you appearing in Black and White Chef 2?

Season 2 had already finished filming before the controversy, and Netflix decided to release it as scheduled.

 

Q4. When is the release date for Black and White Chef 2?

It premieres on Netflix on December 16, 2025.

 

Q5. What is Baek Jong-won's role in this season?

Just like in Season 1, he appears as a judge for the Baekchef team.

 

 

 

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