As soon as we turned the page on the 2026 calendar, there was one event that quickly became the hottest topic among fashion people.
Kuern Bazaar 2026 is no longer just a simple discount event, but has become a part of the New Year's shopping ritual.
This year, there are many changes, from the location to the regulations and even the flow of goods, so it's easy to miss out if you visit without prior information. So, in this article, we'll cover all the tips for booking the 2026 Kuern Bazaar, admission rules, how to conquer the Ballerina Collection, and even a review of the first day.
1. 2026 Kuern Bazaar Basic Information This year's 2026 Kuern Bazaar will be held at the DDP, which has much improved accessibility.
Location: DDP Art Hall 1, 281 Euljiro, Jung-gu, Seoul
Period: Tuesday, January 6, 2026 - Sunday, January 11, 2026
How it works: Naver advance reservation required, admission by round
Shopping time: 45 minutes per session
Although transportation has become more convenient than the past bazaars held in Seongsu, the number of visitors has also increased.
If you approach it with the mindset that “if I just go roughly, I’ll probably find something,” your satisfaction level may decrease.
2. Reservations at Kuern Bazaar are not over even if they are sold out.
Many of you may have given up because the pre-order window was sold out. There's a clear loophole in the Kuern Bazaar reservation system.
Due to the nature of Naver reservations, cancellations are automatically released without prior notice.
This is especially frequently observed in the timings below.
After 11pm the night before
Early in the morning on the same day
On the day of the event, before the start of the previous round
While it's worth checking out the official Instagram announcement, it's actually more important to be persistent and refresh the reservation page frequently.
3. Bag regulations are stricter than you think (entrance cut)
The most common mistake made at this year's Kuern Bazaar was not checking the bag regulations.
Bags exceeding 15cm in length or width are not permitted.
Shopping bags, eco bags, and large shoulder bags are all restricted.
No storage inside the venue
There were many instances of bag sizes being checked at the entrance, and many reviews said that it was stricter than previous events.
Recommended attire is as follows:
Bag: Micro mini bag that only holds a cell phone and cards
If you have luggage: Use the luggage storage lockers at subway stations.
Shoes: Slippers and loafers that are easy to change into are recommended.
Since you'll be changing shoes several times throughout your shopping trip, having both hands free is a huge advantage.
4. Ballerina Collection
The most competitive product at this year's 2026 Couern Bazaar is undoubtedly the Balenciaga Ballerina collection.
Target Model: ballerina 13 / 14 / 16
Purchase limit: 1 pair per person, 1 color only
Exchange/Refund: Not possible
If we summarize the field reviews, the idea of “trying it on and then deciding” is virtually impossible.
Additionally, colors often appear different depending on the lighting, so it is essential to double-check the size and color in a bright place. In fact, there were many reviews saying that there were cases where sizes were mixed on the shelves.
5. DDP Parking
Many of you may be concerned about moving your vehicle. To cut to the chase, I don't recommend parking at DDP.
First 5 minutes: 400 won
Additional hour: 4,800 won
Event parking assistance: None
Since it is directly connected to Dongdaemun History & Culture Park Station, taking the subway is the most stress-free option.
FAQ
Q1. Can I enter Kuern Bazaar 2026 without a reservation? Advance reservations are required. On-site admission is almost impossible.
If a reservation is cancelled, you must use the cancellation form that opens automatically through Naver Reservation.
Q2. Are the bag regulations really that strict? Yes. Bags and shopping bags measuring more than 15cm in length or width are not permitted.
It is safe to wear a mini bag as you will often be stopped on the spot.
Q3. How much time is given for shopping? Shopping time per session is limited to 45 minutes.
If you hesitate after entering, the size and color you want will be sold out quickly, so you need to plan in advance.
Q4. Can I purchase multiple pairs of Valencia Ballerina products? It is not possible. Only one pair of Valencia Ballerinas (lines 13, 14, and 16) can be purchased per person, in one color.
