[All] Lee Hae-in establishes new entertainment company 'AMA'

[Sports Kyunghyang Reporter Ahn Byeong-gil] Lee Hae-in will take on a new challenge as a producer in 2026.

Creative director Lee Hae-in announced on the 7th, "I've founded AMA in partnership with former Warner Music Korea executive and CEO Kim Jae." AMA, founded by Lee Hae-in, stands for "All My Anecdotes." It's a sensory-focused entertainment brand that creates new artists based on narrative and presence, transcending the real and virtual, local and global.

Lee Hae-in, who took on the role of CCO at AMA, previously served as the creative director of the girl group Kiss of Life, demonstrating her unparalleled planning prowess. She also recently appeared as a director on the JTBC audition program "Project 7," and is currently serving as the executive producer of the boy group Close Your Eyes, a collaboration she formed through the show.

AMA's move to solidify its foundation through strategic partnerships is also noteworthy. AMA has also signed partnerships with SLL and its label, Uncore. Through these partnerships, AMA will continue its ongoing collaboration with Close Your Eyes, continuing its production responsibilities for the group's albums. The two companies are expected to share production expertise and maximize synergy within the music industry.

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