[All] Can Yoon Seok-yeol become Min Hee-jin today?

President Yoon Seok-yeol is finally holding a press conference after 1 year and 9 months. It may feel like such an unusual thing, but I recommend a ‘reference book’ to President Yoon ahead of the press conference. It is a press conference by Min Hee-jin, CEO of ADOR.

Representative Min has opened a new chapter in the press conference world. Videos praising 'National Hip Hop Top (Best rapper in Korea) Min Hee-jin' are lined up. They are videos with beats mixed in with Representative Min's words. The 'original' live broadcast videos have over 1.5 million views each. The shorts are also varied. There is even a 'laughing compilation' of moments where the lawyers standing next to Representative Min were holding back laughter. People who have seen the press conference are drawing in those who haven't seen it with their comments. "I recommend watching it in full if possible." Has there been a press conference like this in the past few years?

Why is that? A reporter with 22 years of experience covering press conferences analyzed it. ① It’s over. Representative Min’s press conference lasted 2 hours and 15 minutes. If you include the time he spent talking to reporters after turning off the microphone, it was a 3-hour press conference. That’s rare. The more famous or high-ranking a person is, the more likely they are to just read the press release and leave without taking any questions. That’s not a press conference. It’s a reading. Even if you only pick a few questions, it’s likely to be seen as a formality. The essence of a press conference is questions and answers. Representative Min spoke his story sufficiently, but he also took sufficient questions.

② He did a 'performance'. A press conference cannot replace a court. The main purpose is to appeal to public opinion and persuade the public. It is a political tool. The most powerful weapon in politics is honesty. Representative Min showed it. He performed this 'rap' using monologues, side stories, and even tears. "If you're going to come in, come in 'right away'." "These 'guys' are going to kill me." "Do I turn off my car like you guys do when I'm writing articles, or drink alcohol, or play golf?" One of the best comments was this. "This is the first time in my life that I've ordered chicken to watch a press conference."

③ He broke the mold. He caught people's attention right from his entrance. Most people might have expected him to wear a colorless suit. Isn't that the typical outfit for a 'regretful press conference'? However, his 'press conference look' was a green striped T-shirt and a ball cap. It turned out to be the concept for New Jeans' new single album. Instead of saying 'he's rude', people responded, "He looks like he's been working" and "His outfit is in sync with New Jeans." He chose to show himself as he is, and that worked. There was no press release. Netizens praised him for saying, "He didn't 'cut' a single lyric for 3 hours without even A4."

Of course, CEO Min is not an ordinary office worker or a 'subordinate' who suffers. He is a content planner with a strong sense of responsibility and a successful CEO who, in his own words, "earns 100 billion won without doing anything." He is in a position to be commanded rather than commanded at work. He uses abusive language and vulgar language indiscriminately. Nevertheless, public opinion has turned around.

Will President Yoon be able to digest these 'three elements of a successful press conference'? It doesn't seem easy for him given his personality.