[All] ‘Trendy’ Byeon Woo-seok even lands an outdoor brand advertisement… Refreshing charisma

Discovery Expeditions announced on June 5th, "We have released the '24 SUMMER Fresh Event Collection' pictorial in collaboration with Byun Woo-seok, who is enjoying the greatest popularity for his role as Ryu Seon-jae in the recently concluded tvN drama 'Seon-jae Pick-up and Run'."

The number of likes for this pictorial content has continuously exceeded 10,000. This figure is more than 10 times the average number of likes for pictorial content in collaboration with regular fashion models from the same brand.

The brand also released a sketch film made during a recent photo shoot, continuing the positive response to Byun Woo-seok into a favorable impression of the brand. The video surpassed 170,000 views in just two days, proving the buzz surrounding the meeting between Discovery and Byun Woo-seok.

An official said, “We are delighted with the enthusiastic response from consumers to actor Byun Woo-seok, who was selected as a new brand ambassador and is working with Discovery starting this year,” and “We will continue to deliver a stylish and healthy outdoor lifestyle to consumers through various collaborative activities with Byun Woo-seok.”

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