[All] If you use 'New Jeans' as a model, it's a big hit, Min Hee-jin controversy 'zero impact'

It seems that the two-month mudslinging between the agencies has not been a stumbling block for New Jeans. Despite the ongoing war between Hive and Adore CEO Min Hee-jin, New Jeans is still maintaining a solid position in the advertising industry.

Since their debut in 2022, New Jeans has been working as a model for various brands in various fields including food and beverage, fashion, and luxury brands. The fact that they received advertising offers from over 100 companies in just 3 months after their debut is considered a 'myth' in the industry.

New Jeans is actively working as an advertising model or global ambassador for brands such as Coca-Cola Zero, Stonehenge, Calvin Klein, UGG, Celine, Shinhan Bank, Gucci, Essential Japan, and Orange.