An official from E-Land Lloyd said, "The image of actress Son Ye-jin, who has built a unique character that surpasses herself in each work, fits the identity that Lloyd pursues, so we decided to join her as a muse." They added, "We will be reborn as a jewelry brand that expresses a more luxurious, elegant, and new kind of beauty with Son Ye-jin, who has been greatly loved by the nation."
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