[All] ‘Washtub Naengmyeon’, ‘Super Large Bibim Myun’… Convenience stores are obsessed with ‘extra large’ marketing… Isn’t it too big?

https://n.news.naver.com/article/011/0004355670



This kind of large-scale marketing is because the number of consumers who consider 'cost-effectiveness (performance for the price)' continues to increase due to the ongoing high prices. Experts also interpret that the increase in 'funsumers ( Fun + consumers )', who prefer products that are fun and interesting when purchasing a single product, especially among the MZ generation, the main users of convenience stores, has also had an impact.

In any case, I hope that stabilizing prices for ordinary people becomes a priority.