[All] Hive, stock price 'helpless' in response to Min Hee-jin's 'war of betrayal'

Hive's stock price hit a 52-week low due to a dispute with Adore CEO Min Hee-jin. Hive is in conflict with CEO Min Hee-jin over allegations of breach of trust and usurpation of management rights.

On the 25th, Hive closed at 173,000 won, down 3.95% from the previous trading day. On this day, Hive fell to 170,000 won during the trading day, setting a record low in about 1 year and 4 months since March 15th of last year.

Oh Ji-woo, a researcher at LS Securities, analyzed, "As the issue related to Adore is prolonged, sentiment is worsening," and "In the short term, the stock price momentum will be limited."

Amid the conflict between Hive and Adore, the performance outlook is also bleak. Daol Investment & Securities estimated that Hive's consolidated sales for the second quarter will increase by 6.6% year-on-year to KRW 662.3 billion, while operating profit will decrease by 17.3% to KRW 67.2 billion.

Kim Hye-young, a researcher at Daol Investment & Securities, said, "Second quarter performance is expected to fall short of the market consensus," and evaluated, "There were major intellectual property (IP) album releases by Seventeen, TXT, and New Jeans, but profits were lowered due to decreased sales."

Let's stop this fight that only hurts the kids ㅠㅠㅠ