[All] Complete summary of Hive Trend Report contents, Hive statement, reason for state audit (ft. Who are the idols mentioned?)

From the controversy over the appearance evaluation of the Hive Trend Report to Hive's statement and the reason why this document was released during the state audit, we've compiled it all in one place. Check out all the idols mentioned in this issue!

 

 

1. Complete summary of the Hive Trend Report contents

Hive's internal report evaluating idols' appearances. Courtesy of Rep. Min Hyung-bae's office.

SM Entertainment
- Rise: When attacked by Tours, you can defend with Rise. If someone says you are ugly, defend with Sohee's oversleeve. If Hanjin says you can't dance, defend with Anton's Tick-Tock.

- SM's new girl group: Surprisingly, no one is pretty. Judging from how shocked I was when Espa debuted, it seems like my aesthetic has changed.

- Espa: Lack of stage practice and lack of live skills were pointed out.
- NCT: There is a derogatory term for this fandom, which is an old-fashioned way of fandom.
- NCT Dream: Physically slaughtered by Yeonjun.

JYP Entertainment
- Yuna: There is an assessment that changes in Yuna’s appearance and image are also appearing.
- Enmix : There is a claim that the book Haewon was reading was a feminist book. It can be used as aggro by saying that she got team killed while trying to get feminist coins.
- SKZ : When Changbin and Yeonjun were filming the challenge with Enmix, they were similar in height. It was unfortunate that Changbin was friends with Yeonjun, so when the two stood next to each other, they got physically slaughtered and it was a shame.
- Twice : Attention has decreased.

YG Entertainment
- BLACKPINK : There is a problem with not being able to operate the team itself intensively.
- Baby Monster : A trainee at a level worse than Baby Monster

Hive
- New Jeans : Blackpink, Seraphim, Espa, and Ive need a different bundle from the existing 4th generation theory. New Jeans can be discarded and a new board can be created.
- Seraphim : A team that has gained trust in their performances, and can compete with boy groups while increasing the scale of their tours / A group that combines the strengths of Blackpink and Twice
- Ailrit : Proposal of viral strategy for the Yeocho community.
- ENHYPEN : Activities are needed to attract domestic fans.
- TUBATU : We need a dramatic moment for fandom growth.
- SEVENTEEN : Discussing plans for a Thailand concert and fandom expansion.

Other groups
- Dongkiz : The members are surprisingly ugly. There was a reason they weren't popular until now.
- Jebewon : The synergy of ugliness is not tolerable
- Ive : I live in a female-only community like Women's Era and establish a discipline for fans.
- Kids : Public opinion has been turning negative since the teaser photos. There are criticisms that the styling is like a Tooniverse cosplay and the outfit is like a bikini, and that it is plagiarism from overseas shopping mall photos.

2. Hive's statement: "This is not Hive's official position."

As the controversy grew, HYBE released an official statement explaining that the report "is not HYBE's official position, but simply a collection of fan and industry reactions gathered online." BTS Agency's 'Hive' "Achieved Annual Sales of 1.2577 Trillion Won"

The company emphasized that the leaked document was " just a document written to be shared for reference with a small number of internal staff " and that only the provocative content was edited and released to the public.

HYBE also said it would take legal action against the leakers who made it appear as if HYBE was criticizing the artist for some of the provocative content included in the report.

3. Hive State Audit

“We will hold responsible for external leaks” Hive releases statement during National Assembly inspection… “Is the National Assembly easy?” criticism|Dong-A Ilbo

On October 24, a report on Hive's trends was made public during the National Assembly's state audit. The report included expressions criticizing idol appearances, and Rep. Min Hyung-bae took issue with this and made it public. In particular, the content that said, "The members were all debuted at an age when they were most ugly, so none of them have the facial features of an idol" was at the center of the controversy. As this content became known to fans and the public, the method of Hive's internal data compilation and the problem of idol perception were pointed out.

This latest Hive Trends Report controversy goes beyond a simple data leak, and touches on sensitive areas of the idol industry and fandom culture.

It remains to be seen how the controversy will end, from Hive's statement to future legal action.

Curious about Hive's other atrocities?

Additional information from the Hive Report released on Channel A

Official internal report from Hive that it's just idol gossip.jpg

 

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Comments 53
  • Profile Image
    예빵순
    진짜 너무한거같아요 볼수록 유치하고 ㅋㅋㅋ
    코첼라로 흥할줄알았지?! 업보빔 맞길바래요 ㅎㅎㅎ
    • Profile Image
      sjNarwhal707
      Author
      ㅋㅋㅋㅋㅋㅋㅋㅋㅋ진짜 회사 동향보고서가 저렇다는게거의 렉카수준,,,
  • Profile Image
    wlChinchilla395
    대기업이라니 믿기지 않네요
    탈덕수용소랑 뭐가 다른지;;
    • Profile Image
      sjNarwhal707
      Author
      진짜 탈덕수용소 보다 더해요...대기업이 뭐하는 짓인지
  • Profile Image
    이리롱
    더 추가된 자료 있더라구요. 거기선 에스파 멤버들 기부내용까지 까더라구요 ㅋㅋ 
    본인 회사 아이돌들 실력이나 키우고 분석 하길 ^^... 
    • Profile Image
      sjNarwhal707
      Author
      본인 아이돌 관리도 제대로 못하면서,,,다른 소속사 아이돌한테 관심만 많은ㅇ것 같네요
  • Profile Image
    siOstrich6
    하이브 동향 보고서 이게 회사에서 한 분석이라니 정말 어이가 없네요
    • Profile Image
      sjNarwhal707
      Author
      ㅋㅋㅋㅋㅋ그죠 무슨 커뮤에 올라온 악플 긁어 모은것 같아요
  • Profile Image
    ywVervetMonkey995
    진짜 웃기네 지들이 뭐라고 뉴진스 에스파를 깜? ㅋㅋㅋㅋ 깔 위치나 되는 돌들을 가지고 있으면 뭐라고도 안 함 ;; 
  • Profile Image
    jkHippopotamus634
    하이브 임원 보고서가 저래도 돼?
  • Profile Image
    orRaccoon449
    무슨 동향보고서가 저 지경인지 자기 앞가림도 못하면서 저게 뭔가요 에휴 진짜 한심하네요
  • Profile Image
    jiGazelle389
    sm은 라이즈에 에스파에 골고루 씹었네
    르세라핌이 공연으로 신뢰획득? ㅋㅋ
  • Profile Image
    ysGorilla223
    아니 탈덕수용소 구독한게 진짜 짜.....쳐요 ㅋㅋ쿠ㅜ쿠쿠ㅜㅜㅜ
  • Profile Image
    포도팡
    동향 보고서 너무 어이 없어요. 정말 신뢰도도 없고 그냥 커뮤니티에서 찍어낸 댓글 수준.. 처참하네요.
  • Profile Image
    jaX-ray Tetra157
    지네가 잘해서 올라갈 생각은 안 하고 어떻게든 남 끌어내릴 생각만..ㅋㅋㅋ그렇게 돌아가는 업계 아닙니다
  • Profile Image
    qpElephant825
    대한민국 몇대 엔터라는 곳의 업계 동향 보고서 내용이 참.. 놀랍네요
    다른 돌들 까내리는 것이 필요했는지 싶어요
  • Profile Image
    nuLizard833
    혜원 페미코인 탄다고? 재수없는소리
    외모지적은 왜이렇게 해 그거 다 르세라핌한테 돌아온다
  • Profile Image
    yuMongoose853
    하이브 임원 보고서가 저래도 돼?.
    sm은 라이즈에 에스파에 골고루 씹었네
  • Profile Image
    noGazelle925
    뉴진스는 버리고 새판을 짠다..정말 너무하네요.
    그럴거면 민대표한테 보내요..
    대기업이 맞는지 정말 의문입니다.
  • Profile Image
    vholic1230
    하이브가 타 엔터업계부터 팬들까지 다 건드린거죠.
    진짜 탈탈 털려야해요!!
  • Profile Image
    qxRaccoon328
    다른회사 아이돌 그룹은 평가하기전에 
    자사 아이돌 그룹을 평가하셔야 할듯해요 
    평가가 객관적이지 못한데요
    
  • Profile Image
    artrialfactory
    이게 탈덕수용소랑 뭐가 다른지 모르겠어요 심지어 기업 내 보고서라는 게 더 어이없네요 
  • Profile Image
    얍얍냥냥
    와 활동하는 아이돌 거의 다나왔네요.
    하이브 진짜 행보가 너무 충격입니다
  • Profile Image
    cjGorilla396
    여러모로 기기괴괴입니다~~ 하이브 실망이에요!!