[talk] Mega Coffee and NCT WISH Collaborate to Successfully Deliver "Wishcore" Emotional Marketing

 

The event featured a variety of engaging content, including behind-the-scenes footage from the NCT WISH campaign and a photo zone experience. While the fan signing session was brief, fans who made eye contact and greeted the members responded enthusiastically, saying it was "an unforgettable moment."

MegaMGC Coffee expanded this campaign beyond a one-time event to include everyday experiences like member birthday merchandise and the launch of Pick drinks, strengthening its connection with the fandom. In particular, the strategy of linking coffee drinking with "Wishcore sensibilities" is said to have led to a high level of immersion.

It really seems so amazing haha

I always approve of this kind of marketing. The fans who attended were so supportive.

I'm jealous! Please open more! Hahaha