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[All] New Jeans joins hands with 'street fashion godfather' Hiroshi Fujiwara
The group NewJeans will be making their debut in Japan with a series of collaborations with leading figures in the cultural and artistic world.
According to their agency ADOR on the 11th, New Jeans (Minzy, Hani, Daniel, Haerin, Hyein) have joined hands with Hiroshi Fujiwara, a famous Japanese street fashion godfather, music producer, and musician.
Hiroshi Fujiwara designed t-shirts, bandanas, hats, bags, and more for New Jeans. These are so-called 'New Jeans X Hiroshi Fujiwara' items. Various graphics using the New Jeans team name, member names, and Hiroshi Fujiwara's name, as well as Korean letters written by Hiroshi Fujiwara himself, were printed on these items.
On this day, New Jeans posted a photo of themselves wearing the item on their official SNS. The members' visuals, which exude a street sensibility, are 'hip'. The 'New Jeans X Hiroshi Fujiwara' items will be available at special pop-up stores to be held in Korea and Japan next month, with the creative addition of IPX (formerly Line Friends), the official New Jeans IP merchandise business partner.
