[talk] New Jeans, about to debut in Japan, has collaborated with world-class artists.

The group NewJeans has raised expectations for their debut in Japan through a series of collaborations with leading figures in the cultural and artistic world.

According to the agency ADOR on the 11th, New Jeans has joined hands with Hiroshi Fujiwara, a famous Japanese street fashion godfather, music producer, and musician.

Hiroshi Fujiwara designed T-shirts, bandanas, hats, and bags for New Jeans. Various graphics were printed on them, including the New Jeans team name, member names, and Hiroshi Fujiwara's name, including Hangul written by Hiroshi Fujiwara himself.

New Jeans posted a photo of themselves wearing the item on their official SNS on this day. The members' visuals, which exude street sensibility, are eye-catching.

New Jeans previously garnered attention by releasing a physical album of their Japanese debut single "Supernatural" in the form of a bag, in collaboration with world-renowned pop art master Takashi Murakami and IPX. The bag album features a flower character created by combining New Jeans' binky stick (cheering stick) and Takashi Murakami's signature Murakami flower.

The collaboration between the two masters and New Jeans came naturally. Takashi Murakami has revealed in interviews that he is a fan of New Jeans, and Hiroshi Fujiwara met New Jeans member Hani earlier this year through a fashion magazine photoshoot. It is expected that these people, who are captivated by the fresh music and the members’ charm, will give strength to New Jeans’ Japanese debut.

Looking at the photos of you wearing items designed in collaboration with world-class artists ahead of your Japanese debut, it seems like something different.