[talk] Hani, selected exclusively for Gucci Horsebit 1955 global campaign

New Jeans Honey has been selected as the exclusive model for the Gucci Horsebit 1955 campaign, which will be released simultaneously worldwide on the 25th. / Courtesy of Gucci.

Youth and nobility seem to have symmetrical meanings, but Sabato de Sarno brings the two together in a very symbolic way: through New Jeans Honey.

Hani, synonymous with youth and freshness, has become synonymous with "Young Gucci" and "New Gucci" since being selected as Gucci's global brand ambassador in 2022. She has been active in various aspects of Gucci's fashion sector, including the global advertising campaign for Gucci Horsebit 1955 and attending the Gucci 2024 Fall-Winter Women's Fashion Show. While Gucci fans were previously referred to as the "Gucci Gang," a new term, "Gucci Hani," has been coined among fans since Hani has firmly established herself as a global ambassador. Some have even called her Gucci Honey (honey), as a result of the pronunciation of Gucci and Hani (hanni).

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