NewJeans

[talk] “You’re wearing New Jeans too”… The identity of this guy who caused a ruckus when the heat came

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UGG, New Jeans Honey selected as brand model
Outdoor sandals are also popular due to the popularity of 'Golfcore'


어그 뉴진스 하니 24SS 컬렉션 화보.[사진제공=신세계인터내셔날] View original
Ugg New Jeans Honey 24SS Collection pictorial. [Photo courtesy of Shinsegae International] The national daytime temperature 30 As the hot weather continues both inside and outside the city, the popularity of sandals that can be worn coolly is increasing. This spring and summer ( S/S ) The 'open toe shoe' style, which is a seasonal trend and slightly exposes the toes, is attracting consumers' attention again this year.

Shinsegae International imports and sells global lifestyle brands such as UGG ( UGG ) announced that its summer sandals are continuing their sell-out streak.

22 One digital platform SI Village ( SIVILLAGE ) according to the number of people who purchased UGG this month 20 Sales to large customers increased five-fold compared to the same period last year. 445 %) and recorded the most remarkable growth rate among all age groups. Also, during the same period 20 The number of new members is 320 % increase 20 It was revealed that the performance of the entire Daega brand was driven.

Among them, the 'Golden Glow' sandals, which were introduced as a key product this season, were so popular that they were sold out last month, even before the hot weather began.

‘어그 골든 글로우’ 샌들 제품컷.[사진제공=신세계인터내셔날] View original
'Ugg Golden Glow' sandal product cut. [Photo courtesy of Shinsegae International] In order to capture the demand for summer sandals, AGG began its full-scale summer marketing campaign about a month earlier than usual. Last March, it selected New Jeans Honey as its brand model and began its seasonal marketing campaign.

A representative from Shinsegae International said, “Starting this week, 30 “As the intense heat begins in earnest, demand for sandals is rapidly increasing,” he said. “We will do our best to secure inventory of related products and to market them both online and offline.”
As the sunny weather continues for outdoor activities, outdoor fashion is also popular. In addition to camping, hobbies have diversified to include campnic (camping + picnic), car camping, trail running, and fishing, and as outdoor clothing and shoes are increasingly used in everyday life, the fashion industry is seeing a rise in the term ‘golfcore’. Gorpcore )' has also emerged as a mega trend.

Accordingly, brands such as Arc'teryx, Salomon, and Hoka that have style and functionality began to attract attention. Even in urban areas such as Hongdae and Seongsu, you can easily find young people wearing windbreakers, hiking boots, and outdoor sandals.

As the golf core trend continues, outdoor sandals that are cool to wear in the summer are gaining attention. Kin( KEEN ), Merrell ( MERRELL ), Teva( TEVA ) are representative examples.

아웃도어 샌들 제품 사진.[사진제공=이랜드월드] View original
Outdoor sandal product photo. [Photo courtesy of E-Land World] Outdoor sandals feature a strong outsole that prevents slipping and an upper that holds the foot securely. They also have a well-ventilated structure, making them great to wear in midsummer.

LF Keen, an American urban outdoor shoe brand imported and sold by KEEN )'s representative outdoor sandal 'Newport' sold out its initial stock within two months of its release last year, and is responding to demand by increasing this year's stock by three times compared to the previous year.

Recently, a member of the idol group New Jeans attracted attention by appearing wearing the 'Newport' model in an official music video.

'Folder', a fashion platform developed by E-Land World FOLDER ) predicts that the outdoor sandal market will expand and will expand and introduce related brands and products this year.

Sales of the outdoor sandal category within the folder platform increased from January 1 to June. 14 Compared to the same period last year 70 % increased. An E-Land World official said, “There are stores that are sensitive to fashion, such as the Hongdae store in Seoul and the Dongseong-ro store in Daegu.” MZ “The response is enthusiastic, especially in stores with a high number of cross-generational customers,” he said.

Kim Hyun-jung, Maeil Business Newspaper Reporter (hjk@mkinternet.com)
 
These days, sandals that are cool to wear are becoming more popular due to the hot weather.
Agge has chosen New Jeans Honey as their advertising model and is seeing great results with their products selling out one after another!
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