[talk] "I became fascinated with K-pop because of New Jeans"···'ETA' goes against the grain around the world

The group New Jeans' hit song 'ETA' is on a reverse run.

The beginning of the reverse run started with an American streamer. Jason, a professional gamer and streamer, started a live broadcast on the 30th of last month to celebrate reaching 100,000 subscribers on Twitch. He is a famous American streamer and is ranked 15th in the world and 10th in the US.

During this process, Jason started to dance in a group with his acquaintances, and the background music was 'ETA' by New Jeans. The video quickly spread, and along with comments congratulating Jason for reaching 100,000 subscribers, there were also comments saying that they were captivated by the music 'ETA'.

Jason's video has actually drastically increased the number of streams for NewJeans' 'ETA'. Released in July of last year, 'ETA' has seen its streams skyrocket by over 130,000 since Jason's video was released, reaching around 560,000 as of the 1st.

In addition, 'ETA' rose to 2nd place on the Apple Music US chart as of the 4th (Korean time), reflecting the reverse run.

This is a typical upward trend when a new song is released, and the 'reverse' phenomenon occurred when New Jeans' 'ETA' became popular through word of mouth and listeners began to search for it.

Overseas K-pop media also reported that 'New Jeans' 'ETA' spread like a virus among local residents for an unexpected reason.'

There was also an incident during this process. When some overseas fans left comments disparaging New Jeans towards Jason, 'FaZe Clan', which Jason belongs to, and its members clearly expressed their support by sharing an article introducing the reverse phenomenon of New Jeans' 'ETA'.