[talk] Indomie Selects 'New Jeans' as Global Brand Ambassador

Global ramen brand 'Indomie' announced on the 31st of last month that it had selected the group NewJeans as its global brand ambassador.

With a history of over 50 years and sold in over 100 countries around the world, Indomie has been named the ‘World’s Most Chosen Instant Noodle Brand’ and the ‘World’s Most Chosen Halal Instant Noodle Brand’ in the 2024 Kantar Brand Footprint Report, and has been one of the ‘Top 3 Most Chosen Food Brands in the World’ for eight consecutive years.

Beginning with this ambassador selection, Indomie will be running a global campaign with New Jeans called “Oh My Good! It’s Indomie.” This collaboration aims to provide positive and exciting change to reach out to young generations around the world.

“We are thrilled to welcome NuJeans as Indomie’s global brand ambassador,” said Axton Salim, Director, ICBP. “We are thrilled to be the first Southeast Asian brand to collaborate with NuJeans. Their music and personality align perfectly with Indomie’s brand image of being fun, energetic and positive.”