New Jeans announced the termination of their contract with Adore, raising issues such as the penalty, group disbandment, and advertising schedule. From the possibility of collaboration with former CEO Min Hee-jin to the outlook for the penalty, we've compiled everything that was revealed at the New Jeans press conference! 

 

1. New Jeans and Adore Announce Contract Termination

On November 28, New Jeans held an emergency press conference and officially announced that they would be terminating their exclusive contract with Adore at midnight on the 29th. The reason was revealed to be the agency's breach of contract. The members said that they made this decision because they judged that Adore had no will or ability to protect them.

At the press conference, Minji declared, “Our contract with Adore will be terminated starting at midnight today,” and all the members expressed strong dissatisfaction with their agency. However, the situation is expected to become more complicated in the future due to the potential liquidation issues that may arise during this process and the group name usage rights issues.

 

2. How much will the liquidation fee be?

New Jeans' remaining contract period is approximately 5 years. Based on the Fair Trade Commission's standard exclusive contract

The penalty is calculated by multiplying the average monthly sales for the past two years by the number of months remaining in the contract.  

Considering the current profits New Jeans has earned from advertisements, albums, and goods, it is predicted that the penalty could be between 400 billion won and 600 billion won. Yes.

 

However, New Jeans claims that Adore and Hive are responsible for the penalty. Member Haerin strongly refuted this during a press conference, saying, "We did not violate the contract."

 

3. What about the advertisement schedule and group disbandment?  

What fans are most curious about is whether New Jeans will be able to continue their activities after the contract termination. New Jeans stated, "**We will proceed with the schedules and advertisements that have been set so far**."  

They also firmly denied the group's disbandment. Hyein emphasized the strong bond between the members by saying, “Even if we can’t use the name New Jeans, the five of us will be together forever.” In other words, even if they leave the agency, New Jeans will continue its activities without disbanding.

 

4. Possibility of a reunion with Min Hee-jin?

At the press conference, the members strongly expressed their desire to “continue working with former CEO Min Hee-jin”. 

They acknowledged that New Jeans' musical color and image came from their collaboration with Min Hee-jin, and said they hope to continue working with her in the future.

Fans are also looking forward to the possibility of a reunion with Min Hee-jin. However, Min Hee-jin is It seems like we'll have to wait and see if this collaboration will become a reality as it remains.

 

5. What's next?

New Jeans seems to be trying to start a new challenge by terminating the contract.  

However, the legal dispute with Adore seems unavoidable, and the controversy over the group name usage rights and the penalty fee is likely to continue.  

They clearly expressed their will to continue activities by leaving a message to fans saying, “The five New Jeans are forever,” so I think it would be good to look forward to New Jeans moving in a new direction!

 

 

No matter what happens, the friendship and teamwork of the five New Jeans will last forever, so fans can rest assured, right? It’s a moment that makes me even more excited about New Jeans in the future!