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[talk] Nopakku New Jeans, "My mouth was up to my ears and I was screaming with excitement"
Minji, Hani, Daniel, Haerin, and Hyein transformed into Harry Potter in Japan. They certified this and communicated with fans.
The five members, Minzy, Hani, Daniel, Haerin, and Hyein, revealed their recent activities filmed at the Harry Potter Studio in Japan through 'jeanzforfree', which they opened on their own. The five members certified that they filmed at the Harry Potter Studio and explained, "I still can't believe that we filmed at the Harry Potter Studio. Our mouths were from ear to ear the whole time. Yes, we were just so excited that we screamed."
Meanwhile, they opened a new account, calling themselves New Jeans, not New Jeans. In short, they have started a new life. The legal community is interpreting this as the five members officially starting their own independent activities, and is speculating that this could be a major disadvantage in future court proceedings.
In fact, the account 'jeanzforfree' opened by Minji, Hani, Daniel, Haerin, and Hyein has accumulated about 2.8 million followers as of the morning of the 17th, just 4 days after opening. The official account of New Jeans under Adore has 13.03 million followers.
Recently, the industry has been spreading rumors that the five members are likely to establish a separate family company and operate. It is observed that it will be difficult for them to easily find investors as they are concerned about a decrease in popularity, including a penalty lawsuit and trademark risk. Above all, the industry consensus is that there is no entertainment company that can embrace New Jeans in a situation where the validity of the exclusive contract with Adore must be examined.
The five members, who notified Adore of the termination of their exclusive contracts on the 28th of last month, stated, "We will carry out previously fixed schedules as planned," but also emphasized, "We will no longer be affiliated with Adore starting November 29, 2024. Adore cannot interfere or step in with our activities."
In response, Adore filed a lawsuit to the court on the 3rd to confirm the validity of the exclusive contract and requested a sincere conversation with the members, but it has not been successful. The five members have been carrying out their existing schedules while ignoring Adore's appeal, and eventually, they have opened SNS accounts and have begun to take independent actions in earnest.
However, it is still too early to say that they will be actively operating under the name New Jeans in the future just because they have opened an SNS called 'jeanzforfree'. According to the patent information search service Keysfree on this day, no trademark application for the name New Jeans has been confirmed. Rather than interpreting this as an intention to officially operate under the name New Jeans, it seems to be a temporary measure to avoid the name New Jeans.