[talk] The North Face pictorial is so cool

Park Bo-gum, with a smile warmer than a down jacket, is the new ambassador for The North Face.

Good Boy Park Bo-gum has joined hands with the national outdoor brand The North Face.

The North Face, a global outdoor brand of Youngone Outdoor (CEO Sung Ki-hak), has selected actor Park Bo-gum as its new ambassador and released some pictorials of new products for the 2025 Fall/Winter season. The North Face explained, “We chose Park Bo-gum as our ambassador because his bright and healthy image and the positive energy he displays in various fields fit well with our brand philosophy.”

This pictorial showcased the "Pacer Fleece Jacket," "Pacer Fleece Vest," and "Cloud Nuptse Down Jacket," optimized for high-intensity outdoor activities like trail running, as well as The North Face's signature "Tube Construction" for enhanced warmth. These products, which maintain the brand's unique heritage while enhancing functionality, are expected to be key items for the upcoming fall/winter season.

 

North Face ambassador Park Bo-gum wearing the 'Pacer Fleece Vest'

 

The North Face ambassador Park Bo-gum wearing the 'Cloud Nuptse Down Jacket'

Park Bo-gum has been more active than anyone else this year. He created a sensation as Yang Gwan-sik in Netflix's "Fooled by My Father." He also dominated variety shows with his hosting and musical talents in KBS2's "Park Bo-gum's Cantabile." He transformed into a boxer in the JTBC drama "Good Boy," revealing a new side of himself. He's also set to return to the big screen as Prince Anpyeong in the upcoming film "Dream Journey to the Peach Blossom Land."

The North Face and Park Bo-gum's collaboration holds more significance than just a photoshoot. The actor's positive image and the brand's innovative technology combine, drawing keen attention to the "Bo-gum magic" The North Face will showcase this season.

The North Face pictorial is so cool