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"It resembles a warm and bright image"
(Seoul = News 1) Reporter Lee Jae-sang = Cafe Bom Bom Co., Ltd. selected singer Park Ji-hyun as its exclusive model and released a new advertising campaign on the 21st. Park Ji-hyun is currently successfully conducting her nationwide solo concert tour 'SHOWMANSHIP' and is continuing her active activities such as appearing on the MBC entertainment program 'I Live Alone'.
Cafe Bom Bom stated, "We chose Jihyun Park as our exclusive model because her bright and positive image fits well with the 'warm and heartfelt atmosphere' that the brand pursues." This campaign will be sequentially released through various SNS channels, starting with a TV CF, YouTube, and Instagram.
Park Ji-hyun’s behind-the-scenes content and posters will also be unveiled. Through this, the brand plans to expand its touchpoints with customers and effectively convey its brand identity. A Cafe Bom Bom official said, “We expect that Park Ji-hyun’s passionate and versatile image will create synergy with Cafe Bom Bom’s philosophy of developing diverse and healthy drinks,” and “We will continue to widely publicize the brand’s sensibility through various campaigns in the future.” Meanwhile, Cafe Bom Bom recently signed an industry-academia cooperation business agreement (MOU) with Daegu Haany University, and plans to jointly host a cooking competition this fall and implement a job-related program for students.
In addition, it is leading the low-sugar, high-protein trend by continuously expanding its lineup of healthy drinks such as ‘Light Yogurt’, ‘Zero Peach Iced Tea’, ‘Decaffeine Zero Adult Coffee’, and ‘Mamond Protein’.
Cafe Bom Bom, which is also leading in social contribution activities, is establishing itself as a 'prestigious company in sharing' by continuing to donate through the Love Sharing Federation. Franchise inquiries can be made on the Cafe Bom Bom official website or by calling the main phone number.
I became a model for Cafe Bom Bom
The images match so well