[talk] Yuik unveils new FW25 brand campaign with exclusive model Rise.

Genome & Company's cosmetics brand UIQ has unveiled its new 2025 FW season brand campaign with exclusive model RIIZE.

This campaign, centered around the best-selling 'Biome Barrier Collagen Firming Cleansing Balm', delivers the message of 'skin barrier care that starts with cleansing' and is quickly spreading on social media immediately after its release.

The cheerful video presented by the Rise members was fun to watch, and the message of a 'strong skin barrier' in contrast to 'collapse' really stuck in my head.

In particular, I was impressed by the fact that the best-selling cleansing balm not only cleanses but also strengthens the skin barrier, and I thought that I should continue to take care of my skin with various products from Yuik in the future.

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https://n.news.naver.com/article/008/0005257233?sid=101