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Genomine Company's cosmetics brand Yuiq announced on the 27th that it successfully concluded its pop-up store at the Ginza Mitsukoshi department store in Japan.
Yuiq achieved record-breaking results at this Japanese pop-up store. Not only did the Yuiq pop-up, which ran for six days from the 21st to the 26th, attract close to 10,000 visitors, but it also recorded the highest sales among the 17 K-beauty and K-fashion brands that ran the pop-up together.
This pop-up was designed with the concept of UIQ Universe, where customers can experience and learn about the benefits of Uiq's patented microbiome ingredients. In addition, it received a great response by providing various things to see and enjoy, such as a photo zone and an advertising costume exhibition for the Japanese MZ generation.