[talk] Rise, September's Rookie Idol Group Brand Reputation 1st Place

My Daily = Reporter Kang Da-yoon] Group Rise took first place in the brand reputation of new idol groups in September 2024.

According to the Korea Corporate Reputation Research Institute on the 3rd, the rookie idol group brand reputation big data analysis results for September 2024 showed 1st place Rise, 2nd place Tours, and 3rd place Kiss of Life in that order.

The Korea Corporate Reputation Research Institute extracted 11,117,286 pieces of brand big data on new idol groups from August 3, 2024 to September 3, 2024 for analysis of brand reputation big data on new idol groups. Compared to 13,978,943 pieces of brand big data on new idol groups in August, it decreased by 20.47%.

The brand reputation index is an index created through brand big data analysis that finds that consumers' online habits have a great influence on brand consumption. Through the analysis of the brand reputation of new idol groups, positive and negative evaluations, media interest, and consumer interest and communication volume for idol group brands can be measured. The qualitative evaluation of the brand reputation monitor is also included.