[All] A cosmetics company that has gained enormous recognition through Rise!

Do you know the cosmetics brand called ' Yuike ' ?

August 2024 at a luxury department store in Tokyo, Japan

Anton, a member of the idol group RIIZE, sprayed cream mist while visiting the pop-up store of the domestic cosmetics brand ' Yuiq ' , and at a fan club event, member Sohee said in Japanese, " I used Yuiq cleansing balm yesterday . "

As soon as the event ended, fans rushed to the Yuiq pop-up .

The pop-up, which was open for six days, saw an " open run " phenomenon throughout .

Cosmetics stocks were running low, so Korean employees had to rush to Japan to get the products.

Among the 17 K- beauty brands that held pop-ups together, Yuik recorded the highest sales .

It was a year ago that Yui signed a contract with Rise as an advertising model .

At this time, Rise had not even debuted.

At the time, Yuik was preparing to enter the Japanese market, and was focusing on the core ingredient of cosmetics , ‘ microbiome (= intestinal microorganisms )’.

We were looking for a suitable new face .

However, when SM Entertainment, an entertainment agency, announced that a new male idol would debut for the first time in 7 years, they boldly made a move and hired a male model for a women's cosmetics brand, which was also groundbreaking .

An official from the company that operates Yuik said in an interview,

" There was a lot of internal opposition, but I was confident that Rise would work, " he said .

The actual bet was successful!

Rise ranked #1 on various music charts as soon as they entered Japan!!

' Yuike ' taught the members of RISE how to use cosmetics for a year after signing the contract, and helped them build up their skin care know-how . When the members, who have a large Japanese fan base, naturally mentioned Yuike cosmetics, the promotional effect was enormous .

Yuik, which has only been in Japan for a year, is competing with strong Korean cosmetics brands.

This was the background to achieving the number one spot in pop-up sales .

A Yuiq official said, " We even suggested doing another pop-up at Ginza Mitsukoshi . "

The reason why Yuik made such a bold decision to ‘ invest in idols first ’

That's because the Japanese market is so competitive . In Japan, Korean makeup techniques that imitate Korean celebrities and idols are popular, and K- cosmetics are very popular .

In this situation, domestic brands are advancing into Japan without exception .

A Yuik official said

" If we internally decide, ' Let's make a new product with this concept ,' then soon after, another brand will come out with a similar product, " he said. " Competition among Korean brands is so fierce that it's not easy to establish yourself unless you break away from the old ways and move like Don Quixote . "

So, we added uniqueness to our marketing by casting Rise in women's cosmetics with innovative technology in cosmetics .

This kind of Rise's enormous brand power in Japan

It is said that 'Yuike' also succeeded in renewing his contract with Rise in October 24th.

Conclusion: A Korean women's cosmetics brand signed a contract with Rise, who has not even debuted yet, as an advertising model.

Thanks to Rise, he gained enormous recognition in Japan and successfully renewed his contract with Rise.