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Located in the heart of the LA Convention Center, the Bibigo booth was themed after Bibigo ambassadors SEVENTEEN. The booth design, which combined SEVENTEEN's team colors with the Bibigo logo, drew attention, and visitors were mostly local K-pop enthusiasts in their teens and 20s. Visitors to the booth gathered in small groups and posted "Bibigo dumpling certification shots" on social media.
CJ CheilJedang provided approximately 30,000 servings of K-food, including mini dumplings and bibimbap, at this event, once again confirming the high interest and popularity of K-food.
I feel like I can feel once again how great the Korean Wave is.
I think that as people enjoy K-pop, their interest in K-food increases.
It looks good. It seems like a win-win for both of us! Hahaha