I watched the S.Coups and Boss campaign video and it was really cool.

In the interview, I was touched by the part where he said that in the end, what's important is the journey, growth, and the mark you leave behind, which was such a typical S.Coups answer.

It was even cooler because it felt like he wasn't just a model, but truly embodied the values the brand wanted to convey.

Watching this season's campaign, I once again understand why S.Coups is called the leader.