[talk] Congratulations on becoming a makeup brand model!

KLUP's recently launched new makeup brand Likebell announced on the 10th that it had selected Seventeen member Joshua as its first exclusive model.

Seventeen member Joshua is an artist who has consistently received love from fans both domestically and internationally for his signature bright smile and versatile charm.

Likebell, which chose Joshua as its model, has adopted the slogan 'What's New Me' and contains the message, 'Let's pursue beauty that is not bound by convention and express a new and colorful version of ourselves every day.'

Especially in the campaign that was unveiled along with his selection as a model, Joshua showed off his contrasting charms by simultaneously portraying himself as an artist and his natural everyday life.