Amorepacific's beauty brand Hera announced on the 12th that it has selected Felix, a member of the group Stray Kids, as its new global ambassador.
The company explained that Felix's bold yet elegant multifaceted charm fits well with Hera's persona, 'Seoulista', and that is why he was selected as a global ambassador.
Official activities will begin with a global campaign for Hera's new product 'Reflection Skin Glow Line', which will be released at the end of this month.
In September, we are planning various activities such as introducing a new lip color, 'Brownie Boy', which is a sensual nude gloss developed with inspiration from Felix.
Through its collaboration with Felix, Hera plans to further expand its brand philosophy and values in a broader and more three-dimensional manner across global markets, including Korea, Japan, and Thailand.
Congratulations to Hera's new ambassador!
Because I'm blonde, it suits Hera well.
It's a new skin glow line, so I'm going to use it these days.
I'm also looking forward to the Felix-inspired nude gloss.
I will support your future endeavors.