[All] Kim Jaejoong says that it costs about 20 billion won to operate two teams under his agency in a year!

Kim Jae-joong, the CEO of the agency, answered, "In order to create a team of idols, you have to find members and, 

It was a figure derived from the K-pop system, which is nurtured through years of training and the concept of ''investment in advance.

It is said that costs begin to arise from the casting stage to discover members.

The staff's travel and accommodation costs are incurred by visiting K-pop academies in various regions, including Korea and overseas, or by holding auditions locally. lang="EN-US">, There are said to be costs such as venue rental fees.  

There are also agencies that invest billions of won in advance by directly planning and producing TV audition programs.

After casting, the costs increase as the trainees begin training.  

Vocals, choreography ,The training includes basic lessons such as rap, camera directing, foreign language classes, and even beauty lessons. After the debut is confirmed, they have to prepare accommodations to minimize movement, etc.

In the early stages of debut, the investment costs increase more steeply.

As competition among rookies intensified, strategies such as releasing pre-released songs and producing multiple music videos emerged, and the burden of content-related costs increased.

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In addition, recently, the competition in social networking services (SNS) marketing has become fierce, reaching hundreds of millions of dollars.

A Korean music industry insider said,

"These days, SNS marketing has a big influence on the success of new groups. 100 million won is not enough.There is a big difference depending on the size of the company, so much so that the term 'marketing gap' has even emerged. "