[talk] Penzal Q, who hit the jackpot with idol marketing ㅋㅋ

This is a classic from 2011 , but do you remember the Penzal Q commercial that JYJ advertised ?

Chong Kun Dang has selected JYJ ( Jaejoong , Yoochun , Junsu ) as the new advertising models for its flagship product, Penjal Q.

I finished a really addictive Penzal Q CM .

It may be a little cheesy, but the lyrics are truly a work of art .

< I will be with you through any pain or sadness . Do n't be sick . Smile now. >

First, the attractive and stylish appearance of the three members catches the eye.

“ You idiot , why did you put up with it ?”, “ Don’t get sick ” , etc.

The pearl-like comments that shook the hearts of women were very appealing(?)^^;;

Produced by famous composer and producer Jin-Hwan Jeong, etc.

The sad melody of ' Penjal Q Song ' , which is becoming a hot topic after being sung by JYJ , goes well with the video .

It stands out for its sophisticated and emotional atmosphere, different from that of existing pharmaceutical company advertisements .

In particular, JYJ 's Penzal Q commercial is the first in the domestic pharmaceutical industry to feature an idol group in a general drug commercial.

It was also evaluated as a novel attempt in that it employed a model for an advertisement .

Penzalq also had a product package in 2008 .

Inserting Gustav Klimt's famous painting ' Father Adele Broch-Bauer ' , etc.

It attracted attention by being the first in the conservative pharmaceutical industry to implement a unique marketing activity called ' art marketing ' .

( Today, we learn something. This painting is Gustav Klimt's famous painting, ' Frère Adele Broch-Bauer .' )

At that time, when terrestrial advertising began, netizens who saw JYJ 's Penzal Q CF

“ Sensual images and soft melodies increase the sense of familiarity with Penzalcue ”,

“ It feels different from the pharmaceutical company advertisements I’ve seen so far .”

It is said that interest in and favorable reviews of the advertisement are continuing, with people sharing their thoughts .

Chong Kun Dang is

“JYJ ’s romantic and affectionate image fits well with the concept of a boyfriend who devotedly takes care of his girlfriend, so he was chosen as a model . ”

“ We expect PenzalQ’s sales to continue to grow thanks to the explosive response from consumers to the advertisement ,” he said .

In the end, this song gained immense popularity despite being a commercial song.

Only a short version was produced for the CF , but viewers who were disappointed with this filed many petitions to Chong Kun Dang.

They also made a one-song version, but it wasn't as well-received as expected because it was sung by a singer other than JYJ ^^;;

The real consumer base of Penzalq is women, so they boldly targeted them with pharmaceutical company idol marketing.

It's really memorable because it gained a lot of recognition haha